In today's Japan, the Naigu of Ise Shrine is the highest-level shrine, because it enshrines Amaterasu Omikami, so this place has been visited by a large number of worshippers since ancient times. With more people coming, the business on the approach to the shrine has naturally developed.
Ise Yokocho is actually decorated according to the ancient streets in history. It can be regarded as an extension of the main shrine approach. There are various decorated shops on both sides, with souvenirs and food. There are also many places to eat here, especially suitable for eating snacks after worshiping. I have seen Taiko performances here before, so I think I have to catch up with the time.
The end of the bus is at the entrance of the Naigu, so if you get off one stop early, you can walk along a section of Yokocho and feel the atmosphere here.