- Unique natural landscape: with 408 kilometers of long coastline and more than 70 kilometers of golden sand beaches, the sea erosion landscape is extremely spectacular, such as the stone plate ocean "half-ocean stone sail", is the world's largest single sea erosion granite; There are also attractions such as Xianrenjing and Jiangjun Mountain. In addition, the "Blue Tears" spectacle in 4-6 every year attracts a large number of tourists. - Rich in history and culture: It is the anchorage for the sea migration of the South Island language people, and the shell and hill head site group was selected as the top ten archaeological discoveries in the country in 2023. The island's unique stone-building, carrying the local traditional fisherman culture, folk customs, Ming and Qing period as a sea defense fortress, also left many sea defense sites and stories. - Policy advantages are obvious: it is the only place in the country with the superposition advantages of the three districts of "Comprehensive Experimental Zone + Free Trade Experimental Zone + International Tourism Island", and the positioning of "One Island, Two Window and Three Areas" has made it vigorously develop in infrastructure, industrial ecology and business environment. - Transportation is more convenient: the Pingtan Strait Bridge and Pingtan Strait Public Railway Bridge have been built, greatly shortening the space-time distance from the outside world, and the roads and public transportation on the island are also constantly improving and improving. - There are various tourism resources: Longwangtou Beach, one of the largest beaches in the country, has a large windmill in the Yangtze River Australia wind farm becoming a unique scenic spot, and there are cultural tourism projects such as "calling to think of Pingtan" marching Senhai Theater, and also hosts international kite surfing competitions, International cycling events and other sports.