Beautiful scenery: Located on the southwest bank of Qionghai Lake, it is adjacent to Lushan Mountain, and the lake and mountain scenery are beautiful. The town's architecture and natural landscape complement each other. The Moon Goddess Sculpture, Lakeside Plank Road, and Bronze Sculpture complement Qionghai Lake and Lushan Mountain, and are as beautiful as a painting.
- Rich cultural atmosphere: With "moon culture" and "fisherman culture" as the foundation, it has set up four theme areas: Colorful Cloud Moon, Romantic Moon, Gentle Moon, and Water-Friendly Moon. There are also creative derivatives related to the moon, and the love and music theme business also adds a lot of color to the town.
- Rich leisure and entertainment: It integrates entertainment, catering and accommodation. There are bars, coffee, theme teahouses, special catering, etc., which can meet the needs of mid-to-high-end leisure and vacation people. When you are tired, you can find a store to sit down and enjoy a pleasant time.
- Convenient transportation: You can drive directly via Panxi Expressway, Luhuang Expressway, Beijing-Kunming Expressway and National Highways 107 and G108, and you can also take Bus No. 22 in the city.
- Infrastructure needs to be improved: Some tourists reported that the town had water and power outages, which had a negative impact on the business operations of businesses and tourists' accommodation experience.
- Parking difficulties: With the increase in the number of tourists, the problem of small parking lots in the town has become prominent, and parking difficulties have brought inconvenience to self-driving tourists.
- Not rich enough business formats: The town is small in scale, with limited places to visit, and the business formats are not diverse enough, making it difficult for tourists to stay for a long time.