Featured Events in Sao Paulo in April 2025 (August Updated)

MASP – Museu de Arte de São Paulo Assis Chateaubriand presents, starting on April 11, the exhibition Hulda Guzmán: Frutas Milagrosas, the first solo exhibition by Dominican artist Hulda Guzmán (Santo Domingo, Dominican Republic, 1984) in a museum. In her paintings, the artist subverts the tradition of landscape painting by denying its exotic and idyllic representation, choosing instead to treat nature as a protagonist territory in which all elements are interdependent. Relationships of affection and the surroundings of the place where she lives are recurring themes in her paintings, in which tropical and fantastical settings are inhabited by a diverse cast of characters — real or imaginary. Her works maintain a biographical character, imbued with humor and a dreamlike or theatrical appeal.

The 38th edition of Panorama da Arte Brasileira: Mil Graus arrives at Sesc Campinas as a live ember, bringing together works that illuminate and elaborate sensibilities, identities and experiences from different contexts in the country. Constituted as a critical reflection on the national reality, the exhibition brings together artists whose practices traverse urgent issues: from the ecological to the technological, from the political to the spiritual. As matter in transmutation, these works soften the limits of language and activate collective memories against hegemonic ones, proposing not only reflection, but action. Based on an understanding of the exhibition space as an environment where contrasts and connections merge, the selected works operate as fissure devices — they expose cracks in crystallized logics and suggest new ways of inhabiting the world. With this itinerant exhibition, inaugurated in 2024 at MAC USP and held by the Museum of Modern Art of São Paulo, Sesc seeks to expand access to the symbolic layers that make up the exhibition. In addition to the visit, the program includes educational mediations that deepen the instances of sharing between artists and audiences. Like the transitory states of matter that heat brings about, the institution is interested in establishing itself as an educational space in which subjective processes between what has been and what is to come take place, revealing themselves in the creative experiences specific to the artistic field.

The largest art fair in Brazil, bringing together important Latin American galleries and international exhibitors.SP–Arte was founded in 2005 and will celebrate its 20th anniversary in 2024. Over the past two decades, it has played a fundamental role in the professionalization, growth and promotion of the national art market. It also encourages the emergence of new interlocutors and drives the internationalization of Brazilian art. The event is held annually for five days at the Bienal Pavilion in Ibirapuera Park. It brings together art galleries and design studios that work with contemporary and historical artists from the 20th and 21st centuries. In addition to galleries and studios, SP–Arte also features publishers, magazines, museums, institutions and independent spaces. The fair is accompanied by an intense program of talks, launches and educational activities. In the period leading up to SP–Arte and during its realization, the SP–Arte Circuit also takes place, with exhibition openings and events throughout the city of São Paulo.

Curated by Adriano Pedrosa, artistic director, MASP, and Fernando Oliva, curator, MASP, the selection covers practically the entire career of the French artist. Among the paintings is the famous work Pink and blue – The Cahen d’Anvers girls (1881), which portrays Elisabeth and Alice, daughters of banker Louis Cahen d’Anvers (1837–1922), a family belonging to the 19th-century Jewish community. Alice lived until the age of 89 and died in Nice in 1965. Elisabeth, on the other hand, had a tragic fate. During the exhibition of MASP works held at the Fondation Pierre Gianadda in Switzerland in 1987, her nephew Jean de Monbrison wrote to the museum reporting that Elisabeth had been sent to Auschwitz during World War II and died on the way to the concentration camp at the age of 69.

In a timeline format, the exhibition brings together 74 works from MASP’s collection and rarely exhibited documentation from the museum’s Research Center, including photographs, documents, posters, books, catalogs, newspapers, and magazines. This selection presents the institution’s history in a didactic and panoramic manner, addressing topics such as the creation of the museum, the formation of its collection, its first headquarters on 7 de Abril, the move to Avenida Paulista, as well as exhibitions and events that made history in recent decades. The exhibition is curated by Adriano Pedrosa, artistic director, MASP; Regina Teixeira de Barros, coordinating and collection curator, MASP; Guilherme Giufrida, assistant curator, MASP; and Laura Cosendey, assistant curator, MASP.

The curatorship of Amanda Carneiro, curator, MASP, and Leandro Muniz, assistant curator, MASP, selected pieces made of wood, mainly those related to the body or its representation. The collection includes statuettes of Exu and Xangô, everyday objects, dolls, drums, furniture and masks used in festivities, initiation rituals, celebrations or funerals. Although other presentations of this collection have already been held, this is the first exhibition that seeks to establish a critical and purposeful reading of the museum's African art collection.

Autocom 2025, the premier event for the automotive and technology industries, will be held from April 1 to April 3 at the renowned Expo Center Norte in São Paulo, State of São Paulo, Brazil. This highly anticipated event promises to bring together industry leaders, innovators, and professionals from around the globe to explore the latest advancements in automotive technology, connectivity, and mobility solutions. Attendees can expect an array of insightful keynote speeches, cutting-edge product demonstrations, and invaluable networking opportunities. With its strategic location in São Paulo, a bustling hub of commerce and innovation, Autocom 2025 is set to be an unmissable event for those looking to stay ahead in the ever-evolving automotive landscape.

The Sao Paulo International Marathon is held in Sao Paulo, Brazil, usually in February or March. The race attracts more than 9,000 runners. The course passes through all the important attractions in the city of Sao Paulo. Events include a half marathon and a 5K run.

Feicon Batimat is the only event in Latin America that offers a complete view of the mix of construction and architecture sectors, and all in one place. It showcases product from Building Construction, Home Furnishings & Home Textiles, Architecture & Designing, Real Estate Agents, Household Services industries. More than 750 exhibitors will be participating in the Feicon Batimat. Manufacturers of Carpets, Curtains & Blinds, Decorative Accessories, Fabrics, Homewares, Lights & Lamps and Manchester will be participating in the show as exhibitors. Well known companies will be participating in the show as exhibitors like Akizo Yalitim Sistemleri A.S.; Danyang Dongtai Hardware Imp.& Exp. Co.; Deqing Haoying Metal Products Co., Ltd.; Danube International Trading(Shanghai)Co and many more. Information Source: Reed Exhibitions Alcântara Machado | expotobi

Feicon Batimat 2025, set to take place from April 8 to April 11 at the Sao Paulo Expo in São Paulo, Brazil, stands as a premier event in the construction and architecture sectors. Renowned for its comprehensive showcase of innovations, Feicon Batimat 2025 will gather industry leaders, professionals, and enthusiasts from around the globe. The event promises an extensive array of exhibits, including cutting-edge building materials, state-of-the-art technologies, and sustainable solutions. Attendees will have the opportunity to explore the latest trends, attend insightful seminars, and network with key players in the industry. With its strategic location at the Sao Paulo Expo, a top-notch venue known for its modern facilities and accessibility, Feicon Batimat 2025 is poised to be an unmissable event for anyone involved in the construction and architecture fields.

Feicon 2025, the premier event in the construction and architecture industry, is set to take place from April 8 to April 11 at the renowned São Paulo Expo in the vibrant city of São Paulo, Brazil. This highly anticipated event will bring together industry leaders, innovators, and professionals from around the globe to explore the latest trends, technologies, and products shaping the future of construction and architecture. Attendees can expect a comprehensive exhibition featuring cutting-edge materials, sustainable solutions, and advanced construction techniques. With a rich program of seminars, workshops, and networking opportunities, Feicon 2025 promises to be an indispensable platform for fostering collaboration and driving industry growth. Mark the calendar for this pivotal event that will undoubtedly set new benchmarks in the construction and architecture sectors.

Feicon Batimat is the only event in Latin America that offers a complete view of the mix of construction and architecture sectors Feicon Batimat is the only event in Latin America that offers a complete view of the mix of construction and architecture sectors, and all in one place. It showcases product from Building Construction, Home Furnishings & Home Textiles, Architecture & Designing, Real Estate Agents, Household Services industries. Information Source: Reed Exhibitions Alcântara Machado | expotobi

Expo Optica event experiences every year the pleasant sensation of industry growth, as evidenced by the growing business figures conducted, the number of interested in exhibiting their products and services as well, of course, the over 14,000 annual visitations coming from all parts of Brazil and the world.  With main focus on generating business, exposure consistently maintains its commitment to hold a meeting of the optical market capable of promoting economic and social debates, besides covering all industry facets: fashion, economy, health, technology and behavior. Information Source: Abioptica | expotobi

MASP – Museu de Arte de São Paulo Assis Chateaubriand presents, starting on April 11, the exhibition Women Affected by Dams: Embroidering Rights, which brings together 34 arpilleras produced by the National Collective of Women of the Movement of People Affected by Dams (MAB). The pieces were collectively made by women from all over Brazil, in embroidery circles organized by the collective, as an expression of their experiences and struggles in the face of the social and environmental impacts caused by the construction, operation and rupture of dams.

NT Expo 2025, a premier event in the railway industry, will take place from April 22 to April 24 at the renowned Distrito Anhembi in São Paulo, Brazil. This prestigious gathering serves as a pivotal platform for industry leaders, innovators, and professionals to converge and explore the latest advancements in rail technology and infrastructure. With a focus on fostering collaboration and showcasing cutting-edge solutions, NT Expo 2025 promises to deliver insightful discussions and networking opportunities that could shape the future of rail transport. Attendees will have the chance to engage with a diverse array of exhibitors and participate in thought-provoking seminars and workshops. Set against the vibrant backdrop of São Paulo, this event is poised to be a cornerstone for those seeking to drive progress and innovation within the railway sector.

Automec 2025, the premier automotive aftermarket trade show, is set to take place from April 22 to April 26 at the renowned São Paulo Expo in the vibrant city of São Paulo, Brazil. This highly anticipated event serves as a pivotal gathering for industry professionals, showcasing cutting-edge innovations and fostering invaluable networking opportunities. With a focus on the latest trends in automotive technology, Automec 2025 promises to be a hub of activity where exhibitors and attendees can explore a wide array of products and services, from auto parts and accessories to repair and maintenance solutions. As the largest event of its kind in Latin America, it draws a diverse crowd of manufacturers, distributors, and retailers, all eager to exchange insights and forge strategic partnerships. The event's strategic location in São Paulo, a bustling metropolis known for its dynamic business environment, further enhances its appeal, making it an unmissable occasion for those seeking to stay ahead in the ever-evolving automotive industry.

Intermodal South America will showcase products like the presence of logistics solutions and services, transport services and products Intermodal South America will showcase products like the presence of logistics solutions and services, transport services and products, trade services and products and allied products and services. It is an international exhibition for logistics, transport, cargo, and international trade. The visitors give a patient wait for this event and they get benefited to a greater extent. It also succeeds in getting international brands. The event is well known for portraying the best strategies to grow and develop brands etc. in the Automotive, Bicycles, Rickshaw & Spares, Plant, Machinery & Equipment, Railway,  Shipping & Aviation Products, Travel & Tourism industries. Information Source: Informa Markets | expotobi

Amateur football in São Paulo takes center stage at the Football Museum with the exhibition Voices of the Várzea. Plural, democratic and timeless, the sporting practice that began on the banks of the rivers that run through the city of São Paulo is presented through images, texts, maps, audiovisual installations and objects.

Works from different periods in the history of recent Brazilian art are brought together in six sections of the exhibition: “Nature: the end of representation”, “Urban environment: the habitat of modernity”, “Bodies: the politics of relationships”, “Forms of building and breaking”, “Fragments, gestures and abstractions”, and “Media: updated traditions”. These thematic sections bring together works from different times and contexts to demonstrate that the recurrence of issues of modernity in contemporary times is a fact of the time lived and often in overlapping periods. Within the sections, works produced by active artists dialogue with works linked to the modernist avant-garde. Whether through visual qualities or technical and conceptual procedures, these works extend to the present day issues initially revealed by industrial modernity, which continue to be unfolded by development efforts and technological advances. The perception of continuity in these ways of thinking and revealing reality is precisely the critical tool that society needs to deal with the dystopian challenges that present themselves to the entire world. The current collection at MAM thus poses questions that touch on cultural, social and historical issues: What is the relationship between the ideas of “modern” and “contemporary”? How do they differ and what brings them together? And how does this affect our ways of producing culture and narrating history? Is it simply a distinction between periods or styles? There are certainly historical and theoretical differences that deserve broad discussion, but is it possible to precisely draw the visual and temporal boundary between modern art and contemporary art? How does this relate to the perception of historical time and lived time? The exhibition addresses these questions, not to answer them definitively, but rather to contribute to other approaches, offering the public the autonomy to be surprised by the reflections awakened by art, regardless of the time period.

The projections are displayed on screens with different supports. Some are fixed to the wall, while others are supported by concrete cubes, a reference to the crystal easels designed by the architect for MASP. The structure symbolizes the idea of ​​an open and transparent museum, which allows the public to have a closer encounter with the works of art. The original soundtrack, composed by Maria de Alvear, reinforces the immersive and sensorial nature of the installation.

Curated by Adriano Pedrosa, artistic director, MASP, Regina Teixeira de Barros, coordinating curator, MASP, and Matheus de Andrade, curatorial assistant, MASP, the exhibition proposes a look at both traditional geometry, primarily guided by mathematical principles, and more experimental approaches. These concepts unfold in works by national and international artists who explore various media and techniques, such as paintings, sculptures, photographs and fabrics. The dialogue between the different trends reflects the incorporation of geometric art into the museum's collection.

Autocom is the main automation event for Latin American trade, it has been gathering the biggest names in automation for commerce: manufacturers of hardware and peripherals, software houses, supplies and distribution channels, becoming the meeting point between the automation ecosystem and commerce. Information Source: Francal Feiras | expotobi

Arnold Sports Festival is an event that illustrates products like vitamin and mineral supplements, protein products, Isotonic products, bodybuilding equipment, fitness equipment, fitness accessories, clothes, athletic shoes, sports floors and much more etc. It attracts thousands of visitors interested in knowing the best of supplementation products, healthy food for athletes and physical activity practitioners. Aimed at professionals as well as the general public, it attracts thousands of visitors interested in knowing the best products of supplementation, healthy food for athletes and physical activity practitioners, likewise fashion fitness, equipment, fitness and combat sports accessories. Information Source: Savaget Promocoes e Eventos | expotobi

Anufood is the only event dedicated to companies of food and beverage industry of all sizes, which are producers, manufacturers, importers, exporters, who want to expand and strengthen their business in South America and benefit from an international trade platform to position their products in the local market. Information Source: expotobi

In The Green Land, Høegh establishes a connection between the meaning of the territory’s name — “green land” — and the current scenario of accelerated melting of glaciers. The color green, in this context, represents the contrast between the idea of ​​a fertile land, rich in vegetation, and the polar landscape in transformation. The video, with a contemplative rhythm, presents different states of the four natural elements — water, fire, earth and air — materialized in different shades of this color, which sometimes invades the frozen landscapes, sometimes integrates with the new landscape.