Milano Starbucks Reserve

Milan is the third Starbucks Reserve Roastery in the world (the Seattle Roastery opened in 2014, and Shanghai in 2017) but the first where customers can move all the way around the bright green Scolari roaster (made in Italy, by the way) and watch every step of the coffee roasting process from bean to cup. The epicenter of the new Roastery is a 22-foot, first-of-its-kind bronze roasting cask that periodically unfolds and rotates, like a blooming flower, to give customers a rare glimpse of the de-gassing phase of the coffee bean roasting process. The entrance wall of the Roastery features a floor-to-ceiling, engraved brass story of Starbucks. Guests can view the wall as it is or, with the help of their mobile device, can experience the wall in augmented reality (AR). #starbucksroastery #decembertravel