Australia inbound bookings see a double-digit growth as Chinese travellers venture further, while Aussie outbound travel jumps 67% A longer holiday window is reshaping how Mainland Chinese travellers are travelling this Golden Week, with Australia emerging strongly as travellers use the extra time to take longer-haul trips. New Trip.com data shows overall inbound bookings from Mainland China to Australia recorded double-digit year-on-year growth during Golden Week, with hotel bookings more than doubling. This surge positions Mainland China as the top international source market to Australia during the period. The growth comes as this year’s Mid-Autumn Festival and Golden Week calendar allows Mainland Chinese travellers to turn three days of annual leave into a 13-day break. Across Mainland Chinese outbound travel, overseas hotel stays of seven nights or more are up 123% year-on-year, while long- and mid-haul flight bookings have increased 54%, creating more opportunities for travellers to consider destinations further afield. Longer break brings Australia within reach The shift towards longer journeys is showing up clearly in Australia-bound travel. Shanghai–Sydney is the second most-booked long-haul route among Mainland Chinese travellers over the extended holiday period, while Shanghai–Melbourne and Beijing–Sydney also rank among the top 10. But demand is not limited to Australia’s two largest east-coast cities. Shanghai–Perth is the fastest-growing long-haul route among the top 50 by booking volume, up 278% year-on-year, pointing to growing interest in travelling further across Australia. The source of that demand is broadening too. While Shanghai and Beijing remain the two largest Mainland Chinese departure cities for Australia, Guangzhou, Hangzhou and Nanjing follow. Wildlife shares the spotlight with city icons Travellers are not just heading to Australia’s major cities. Their attraction bookings show wildlife and nature playing an important role in what visitors want to experience once they arrive. The Sydney Opera House is the most-booked Australian attraction on Trip.com during Golden Week, with bookings up 171% year-on-year, but wildlife experiences feature prominently alongside it. Taronga Zoo Sydney and Currumbin Wildlife Sanctuary rank second and third respectively, while the Penguin Parade is also among the top five. The Sydney Whale Watching Cruise, Blue Mountains National Park and Scenic World also feature among the most-booked experiences, pointing to a broader mix of city landmarks, wildlife and nature experiences in visitors’ Australian itineraries. Spring school holidays send Aussies towards Asia While Golden Week is supporting inbound travel, Australia’s spring school holidays are creating an outbound travel wave of their own. From 19 September to 11 October, Australian outbound bookings on Trip.com are up 67% year-on-year, led by a triple-digit increase in hotel bookings and 50% growth in flights. Bali is the most popular overseas destination for Australian travellers during the period, followed by Seoul, Tokyo, Bangkok and Shanghai, with the rest of the top ten mostly made up of destinations in Asia. The destination mix suggests Australians are using the spring school holidays to look beyond the traditional beach break, balancing perennial favourites such as Bali with city getaways across North and Southeast Asia. With nine of the top 10 destinations located in Asia, regional travel remains at the heart of Australians’ spring holiday plans.


Been dreaming of a Bali escape, an interstate weekend away or simply looking for an excuse to book that next holiday? Trip.com [https://au.trip.com/?allianceid=3770326&SID=19909096&utm_campaign=4662603&trip_sub2=2026-08-27T06%3A55%3A13Z&trip_sub1=X2goi7zOjNQ-Na6DqvbLeBntfZUgqrvv.A&locale=en-au&gad_source=1&gad_campaignid=24175317278&gbraid=0AAAABDVGEsey0b53jiyEnWr6LJLhRdD0X&gclid=CjwKCAjwwL_UBhAjEiwAEhuT5N4cB3ECVaad_Biz-w6sgH_qiJEh2Yn7DE9tYAgoSVuby9OZ3_BMTxoCGhwQAvD_BwE&curr=AUD] is giving Aussies two days to turn their travel wish lists into reality for less, as its September Mega Sale [https://au.trip.com/sale/w/rlavhdzr9rirojxg/septembermegasale2026.html?locale=en-AU&transparentBar=1&wkp=1] lands on 8 and 9 September. Across two major flash sale days, the sale will feature deals across some of Aussies’ favourite destinations, alongside savings on almost every part of their trip. 8 September is all about flying to your destinations for less, with domestic flights from just $29 and international fares from $109, while 9 September will bring deals across hotels, attractions and tours, eSIMs and car hire. 8 September: Flights take off from $29 The September Mega Sale kicks off with a dedicated flight flash sale on 8 September, giving travellers the chance to score bargain fares across Australia and beyond. Highlights include: * $29 domestic flights between Sydney, Melbourne, Brisbane and Adelaide * $109 flights to Bali from Perth * $149 flights to Bali and Ho Chi Minh City from Sydney, Melbourne and Brisbane * $189 flights to Shanghai from Sydney or Melbourne * Up to 50% off flight coupons * Up to $200 off international airline coupons with Singapore Airlines, Sichuan Airlines and China Eastern, Thai Airways and Philippine Airlines * Up to $40 off domestic airline coupons with Jetstar, Virgin Australia and Qantas 9 September: Save on Stays, Experiences and More Once the flights are sorted, 9 September turns the spotlight to the rest of the trip. Travellers can save across accommodation, attractions and tours, connectivity and transport, making it easier to build their getaway for less. Deals include: * Up to 70% off global hotel deals * Up to 50% off hotel coupons * Hotel flash sale with stays from $19 per night * Free eSIM coupon, valued at up to $2 * Up to 50% off attraction coupons * Buy 1 Get 1 Free deals or 50% off on selected attractions and tours * Up to 50% off car hire coupons So, mark your calendar for 8 and 9 September and get ready to save more on your next trip! Terms and Conditions apply. All promotional offers are available on a first-come, first-served basis within the specified period and while stocks last. Please note that all deals are in AEST time. For more information, please visit https://au.trip.com/.

Global travel service provider Trip.com [https://au.trip.com/?locale=en-AU&curr=AUD] has today unveiled its upcoming Jet Set July Mega Sale [https://au.trip.com/sale/w/40405/jetsetjuly2026.html?locale=en-au&curr=aud&transparentBar=1] . Tailored exclusively for Australian holidaymakers, the initiative features a massive inventory of premium coupons, flash sales, and value drops across flights, accommodations, global attractions, transports and eSIMs from 7 to 12 July. High-Flying Flight Deals & Unmissable Flash Fares For Australian travellers with wanderlust, Trip.com is unlocking unbeatable flight deals and flash sales—your dream trip is now more affordable than ever. * Mega Promo Codes: 50% off flight codes (capped at $100) and 25% off flight codes (capped at $50). * Domestic & Trans-Tasman Savings: Up to $40 off domestic and Australia-New Zealand flight promo codes with Jetstar, Virgin Australia and Qantas. * Airline Exclusive Offers: Up to $100 off airline exclusive promo codes, alongside special airline exclusive fares. * $29 Domestic Flash Sale: One-way domestic flights from just $29 to and from Sydney, Melbourne, Brisbane, Adelaide and Gold Coast. * International Flash Sales: One-way fares from $109 to Bali from Sydney, Melbourne, Brisbane or Perth; from $149 to Ho Chi Minh City from Sydney, Melbourne, or Brisbane; and from $189 from Sydney to Shanghai. * Bundle Savings: An extra 10% off flight and hotel packages via dedicated codes (capped at $50). Hotel, Attraction and Destination Savings Beyond the skies, the sale provides end-to-end booking promotion to completely transform the ground experience: * Accommodation Discounts: 50% off promo codes (capped at $100) and 25% off codes (capped at $50), along with 15% off codes across Australia, New Zealand and Asia. Premium bookers can also leverage exclusive global hotel deals scaling up to 70% off. * Hotel Flash Sale: Up to 89% off selected properties in Japan and Thailand. * Attraction and Tours: Buy 1 Get 1 Free passes in Universal Studio Japan, 50% off Shanghai Disneyland entry, and exclusive global experiential rates. * Seamless Connectivity: Stay connected globally via 50% off eSIM codes, alongside $1 eSIM flash sale. * Ground Transportation and Cruising: Up to 50% off car hire, up to 20% off airport transfer, up to 50% off train rides in mainland China, Hong Kong, Europe, Japan and Korea, plus up to $150 off cruises (minimum spend applies). Bonus Winter Savings: Active Concurrent Campaigns To maximise winter savings, travellers can also access two running partner campaigns: * “This is China” [https://au.trip.com/sale/w/9276/thisischina.html?locale=en-au&curr=aud&transparentBar=1] (On now through 27 July): Up to $100 off flights departing Sydney to China, with fresh code drops releasing every Tuesday at 2pm AEST. Special $189 one-way flash sales drop on 7 July (Sydney to Shanghai) and 21 July (Sydney to Beijing). * “Fly with China Eastern” [https://au.trip.com/sale/w/umwyx7nzkrjypcv0/chinaeasternjune2026.html?locale=en-au&curr=aud&transparentBar] (On now through 17 July): In partnership with China Eastern Airlines, Aussie travellers can snag up to $100 off flights departing Australia to different destinations (flights from Sydney to China excluded). Terms and Conditions apply. All promotional offers are available on a first-come, first-served basis within the specified period and while stocks last. Please note that all deals are in AEST time. For more information, please visit https://au.trip.com/.

The excitement of the world’s biggest football tournament has officially gripped Australia’s sporting community. With host cities buzzing with record-breaking crowds and intense competition on the pitch, the energy surrounding the tournament is also driving a major surge in international travel. Recent booking data from October 2025 to May 2026 by Trip.com [https://au.trip.com/?locale=en-AU&curr=AUD], a leading global travel service provider, highlights that the total global order volume to host cities during the Group Stage (11 to 27 June) increased by almost 70% year-on-year, heavily outpacing the growth during the Knockout Rounds (4 to 19 July). The front-loaded momentum among Socceroos fans is even more pronounced. Total order volume from Australia to host cities during the Group Stage has skyrocketed by 98.5% year-on-year, compared with growth of just over 5% during the Knockout Rounds. The data suggests travel demand is being driven primarily by Aussie fans wanting to experience the opening stages of the tournament and support their national teams in person, rather than by traditional mid-year holiday travel patterns. Fans Planning Ahead for Football Pilgrimage The sheer scale of these long-haul trips is heavily reflected in booking lead times. For Australian travellers, securing a front-row seat required serious forward planning; those heading to the Group Stage booked flights 124 days in advance on average, while those planning for the Knockout Rounds booked even earlier, averaging a 143-day lead time. This intense wave of advance planning is creating standout growth stories across host destinations. In Mexico [https://au.trip.com/hotels/country/mexico.html], some host cities have recorded hotel demand increases of more than 4,000% year-on-year during the opening weeks of the tournament before moderating in July. Los Angeles and Vancouver Lead Aussie Arrivals To establish their tournament bases, Australian travellers are overwhelmingly choosing major North American gateway cities with strong trans-Pacific flight connectivity and convenient access to multiple host destinations. Trip.com flight booking data ranks Los Angeles [https://au.trip.com/flights/to-los-angeles/airfares-lax/] as the most popular arrival city for Australian fans, followed by Vancouver [https://au.trip.com/flights/to-vancouver/airfares-yvr/], New York [https://au.trip.com/flights/to-new-york/airfares-nyc/], San Francisco [https://au.trip.com/flights/to-san-francisco/airfares-sfo/] and Toronto [https://au.trip.com/flights/to-toronto/airfares-yto/]. Los Angeles and Vancouver maintain their top positions throughout both the Group Stage and Knockout Rounds, serving as attractive starting points for fans navigating the tournament across the three host countries. Aussie Travellers Embrace Multi-City Travel A clear global trend defining this tournament is the rise of “fixture-following” behaviour, with supporters mapping out their journeys around the specific regions where their teams play. Once on the ground, this behaviour translates into a unique appetite for multi-city travel among Australian fans. During the Group Stage, 14% of Australian users booked multi-city itineraries, one of the highest globally. Unlike many other international markets, where multi-city travel declines during the Knockout Rounds, Australian travellers maintained this behaviour, with the share rising slightly to 14.9%. Popular combinations include Los Angeles and New York, Los Angeles and San Francisco, and cross-border itineraries linking Los Angeles and Vancouver. This trend highlights a distinct long-haul travel mindset: Australian fans are not just attending matches—they are turning the tournament into a broader North American travel experience.

Trip.com [https://au.trip.com/], the global travel service provider, has officially launched its End of Financial Year (EOFY) Mega Sale [https://au.trip.com/sale/w/41819/eofymegasale.html?locale=en-AU], kicking off the winter travel season in style. From the week commencing 9 June 2026, Aussie travellers can access weekly rolling discounts, flash sales, and coupon drops designed to turn dream holidays into an affordable reality. The EOFY Mega Sale is a chance to save big across flights, hotels, and travel essentials—with four big weekly drops starting from 9 June. EOFY Mega Sale Calendar: * Week 1 (9 June) — Travel Essentials Launch: Up to 50% off coupons for attractions and eSIMs, a free eSIM coupon (valued up to $2), 30% off car hire coupon, plus Buy 1 Get 1 Free offers on selected attractions * Week 2 (16 June) — Hotel Mega Deals: Up to 70% off hotel coupons in addition to flash sales on accommodation from $9 per night * Week 3 (23 June) — Flight Frenzy: o $29 domestic flights between Sydney, Melbourne, Brisbane, Gold Coast and Adelaide o $109 flights from Perth to Bali o $149 flights from Sydney, Melbourne, and Brisbane to Bali and Ho Chi Minh City o Up to 50% off flight coupons * Week 4 (30 June) — Last Chance Deals: Final opportunity to secure the month’s best travel bargains before the financial year closes. Even Bigger Savings – Partner Airlines & Airports Alongside the EOFY Mega Sale, Trip.com [https://au.trip.com/] has teamed up with leading airlines and airports to deliver significant direct savings for Australians travelling overseas. * This Is China [https://au.trip.com/sale/w/9276/thisischina.html?locale=en-AU&transparentBar=1&wkp=1] : From today to 27 July, snag up to $100 off on flights from Sydney to China, valid across premium carriers including China Southern, China Eastern, Air China, and more. Flash sales are also available for flights from Sydney to Shanghai at $189 on 9 June and 7 July, and the same price also applies for flights from Sydney to Beijing on 23 June and 21 July. * Brisbane Airport – Take Off To Asia [https://au.trip.com/sale/w/40770/brisbanetakeofftoasia.html?locale=en-au&curr=aud&transparentBar=1] : Queenslanders can score $50 off flights heading into Asia’s popular hubs from today until 14 June. * Fly with Batik Air [https://au.trip.com/sale/w/41589/flywithbatikair.html?locale=en-AU]: Discover Southeast Asia with up to $100 off flights from Sydney to destinations across Indonesia and Malaysia. * Premium Global Airline Savings: Enjoy an instant $100 off for bookings with Malaysia Airlines with more airline partner discounts to be announced in due course. Don’t Miss Out – Get Ready Now Download the Trip.com app now to grab these limited-time offers. Terms and Conditions apply. All promotional offers are available on a first-come, first-served basis within the specified period and while stocks last. Please note that all deals are in AEST time. For more information, please visit https://au.trip.com/.

Mr. Edison Chen, Vice President of Trip.com Group, and Ms. Sarah Kingston Clark, Chief Executive Officer of Tourism Tasmania signed MoU during Envision Conference last Thursday in Shanghai. Trip.com Group, a leading global travel service provider, has signed a one-year strategic Memorandum of Understanding (MoU) with Tourism Tasmania to elevate and expand its longstanding partnership at the Envision Conference in Shanghai last Thursday (28 May). The agreement marks the first official global MoU between the two organisations and establishes a new partnership framework to accelerate Tasmanian tourism growth across global markets. It aims to highlight Tasmania’s restorative, nature-based travel experiences to international travellers seeking premium and pristine destinations, while leveraging Trip.com Group’s marketing capabilities and global network. Trip.com Group and Tourism Tasmania will work together to enhance the quality and visibility of Tasmanian tourism offerings, ensuring that accommodation, tours, attractions, and signature experiences are accurately presented on Trip.com platform. To further reinforce service quality, the partnership also includes delivering specialised training and familiarisation programme to Trip.com staff. Furthermore, the collaboration will utilise platform data and user insights to optimise performance, and co-create impactful global marketing campaigns across Chinese Mainland, Hong Kong, Southeast Asia, and Australia. The MoU was signed by Mr. Edison Chen, Vice President of Trip.com Group and Ms. Sarah Kingston Clark, Chief Executive Officer of Tourism Tasmania. “Trip.com Group is delighted to formalise and deepen partnership with Tourism Tasmania,” said Mr. Chen. “This MoU represents a milestone in our efforts to provide global travellers with access to high-quality, authentic experiences. By combining our platform’s technology and global reach with Tasmania’s world-class tourism offerings, we are set to advance the state’s tourism sector and deliver greater value to both travellers and tourism operators.” Ms. Kingston Clark added, “We are delighted to continue to strengthen our partnership with Trip.com and Tasmania’s presence across their platforms, which plays an important role in connecting Chinese consumers with Tasmania’s world class tourism experiences” The MoU is built on years of fruitful collaboration. During the post-pandemic period, the two sides launched recovery initiatives targeting the Chinese market in 2022 and 2023, before expanding their cooperation to Hong Kong and Singapore from 2024 to 2025. Looking ahead, Trip.com Group will continue to leverage its technology and innovation to make travel more seamless and accessible. Together with Tourism Tasmania, the collaboration seeks to showcase the island’s natural beauty and cultural depth to the global audience.

Trip.com is proud to announce that its Trip for Everyone project has been awarded the prestigious iF DESIGN AWARD 2026. The iF DESIGN AWARD is recognised as one of the world's most renowned design honours. Run by the independent iF Design Foundation in Germany, the award has served as a global benchmark for outstanding design excellence and impact for over 70 years. The sought-after design accolade was awarded to Trip.com in the Branding & Communication Design discipline as part of iF DESIGN AWARD’s Apps/ Software category, recognising its innovative design and outstanding design feature of Trip for Everyone. With a strategic shift toward Universal Design, Trip.com is providing a digital app solution that enhances the planning and booking experience for travellers with diverse physical and situational needs. From visually impaired travellers to elderly users, Trip.com’s Trip for Everyone allows customers to plan trips and explore the world equally and autonomously. To turn this vision into reality, Trip.com upgraded its visual system with dynamic font scaling and higher colour contrast, optimised the experience for full-screen readers and keyboard navigation, and built AI-powered travel tools, such as an itinerary planner, live guide, and menu translator. Its product has helped over one million users, and 83% of users reported improved clarity. This year’s iF DESIGN AWARD saw over 10,000 submissions from 68 countries. Winning signals Trip.com as an industry leader and Trip for Everyone as among the most outstanding designs in its field – an impressive achievement that underlines the highly competitive nature and significance of winning this award. Further information about the Trip for Everyone can be found on the official ifdesign.com [https://ifdesign.com/en/winner-ranking/winner-overview/?awardId=2&sort=random&yearId=0] website under “Winners & iF Ranking”: Trip.com: Trip for Everyone [Trip.com:%20Trip%20for%20Everyone]