いとうきゅうえもん

Ito Kyuuemon is an old tea shop in Uji. Here is an introduction to it: Historical Origin • In 1832, the first generation Ito Tsuneemon Takizo started to engage in the tea business in Namura, Tahara Village. It was followed by the second generation Ito Tsuneemon Kyusaburo, the third generation Ito Tsuneemon Yumatsu, and the fourth generation Ito Dokichi. In 1865, the fifth generation Ito Kyuzo moved to Uji and opened a shop. He took the "久" in his name and named the company "Ito Kyuuemon Head Office Co., Ltd.". Brand Features • Product Innovation: Pushing the application of matcha to a new height, launching innovative products such as matcha curry, and also launching a variety of seasonal limited flavors of matcha ice cream. • Adhering to quality: The store uses traditional stone mortar grinding technology to ensure the aroma and flavor of each batch of tea. • Business expansion: Taking a different approach, focusing on souvenirs, persisting for 20 years, and becoming the leading brand in the matcha souvenir category; at the same time, developing online sales to enhance brand awareness. Store distribution • There are many branches, and the Byodoin store next to the Japanese national treasure Uji Byodoin is one of its well-known branches. In addition, there is a Gion Shijo store near Kawaramachi, a bustling street in Kyoto, and a Kiyomizuzaka store on Kiyomizuzaka, the main road leading to Kiyomizu Temple. Cultural significance • As a famous store and tourist must-see in Kyoto, Ito Kyuemon is one of the best places to experience Kyoto Uji tea culture. It carries the local traditional culture and historical memory, and has also become an important window for spreading Japanese matcha culture.

Uji Matcha Old Shop's Beautiful Ice Cream🍦 When you go to Uji, the Matcha Capital, you must buy a beautiful Matcha ice cream. It's rare to see a beautiful and delicious one. And it's not sweet, very friendly. 🍓Strawberry Ice Cream Strawberry + Raspberry + Matcha + Chocolate, sour and sweet, really delicious😋 🍵Matcha Ice Cream The Matcha flavor is also good, but I still prefer the strawberry flavor

I went to the main store of Ito Kyuumonei. It is not as famous as Nakamura Tokichi, but it looks good. I bought a limited edition matcha almond milk jelly, which is delicious. In addition to simple meals, the store also has various matcha desserts. I will come again next time.

The main store of Ito Kyuemon is crowded with people, mostly tourists who come here to travel and buy souvenirs, and there are also many Japanese tourists. Various souvenirs and local limited products of Uji are sold here. Whenever I come across xx limited and xx seasonal things, I usually can't resist and buy 5000 yen of tax refund without knowing it... Various Japanese confectionery, biscuits, and chocolates are all very tempting. It is a good choice to buy them back as gifts for friends and family.

When you get out of Keihan Railway Uji Station, you can see the billboard guide. Turn right and go forward 300 meters, but the actual distance seems to be more than 300 meters. Uji is a quiet place, and there are not many people along the way, but when I arrived at this store, I found that there were many people waiting for a seat inside. I don’t know where they came from. Entering the store, the area on the left is the area for buying snacks and tea, and the right is the tea room for eating in the hall. There is a book at the entrance of the tea room. Go up and write your name, number, and ranking number. Then I went to the commodity area on the left to shop. When I came out after buying a circle, my number had passed. The clerk immediately waited for someone to come out and let us in. Let’s first comment on the things I bought in the left area. First of all, it’s expensive. I picked and chose there, and I spent more than 900 yuan unknowingly when I checked out. His duty-free is directly removed from the bill. Among them, raw chocolate and matcha daifuku are not duty-free, and matcha daifuku is very small. Then, let's talk about the taste. Whether it's biscuits, raw chocolate, or pudding tea jelly, they are too sweet for me. After all, if tea is the selling point, the tea fragrance should be slightly bitter and sweet, not super sweet. So after eating the snacks I bought, I didn't think I liked any of them and could recommend them, including the raw chocolate that is said to be better than Royce. I personally think Royce is better and tastes better. I haven't drunk the tea I bought from this store yet, so I won't comment on it yet. There is a tea called Uji Jutsu that combines the Tale of Genji. The Japanese do have ideas for developing surrounding products. There are different teas in it, and there are instructions on how to brew it. Unfortunately, I can't read Japanese. Then I went to the tea room on the right and ordered a popular matcha parfait set that is the same as the model at the door. It looks good, but the taste is average. I also ordered a bowl of noodles, which is green, but I can't actually taste the tea flavor. The fish on top tastes good. His things are really beautiful, but the taste doesn't seem to be as deep as the rumors. I saw a promotional advertisement on the table at the tea house, saying that you can get a discount if you post photos on some social networks that are banned in China. So I posted a photo on Instagram and went to the door to pay. They gave me a 95% discount. The parfait and noodles were just over 100 RMB after the discount. Later, I went to Byodoin and saw that the branch did not have dine-in, but only dim sum and tea. Across the street is Nakamura Tokichi. I will try Nakamura next time I have a chance.

One of the most famous matcha in Kyoto, the main store is in Uji City. I took the Nara Line to eat there. It is really a historic store. I walked in and found that it was a paradise for matcha. I wanted to try all kinds of matcha products. On the right is the dining area, where you can eat all kinds of desserts. I couldn't help myself just by looking at the souvenirs, but because I was in a hurry, I just bought two new products and went to the next stop. The new matcha raw chocolate wafers are very delicious. I regret not buying a whole box! The creative matcha dorayaki is a bit interesting. It is very delicious when it is hot and fresh out of the oven.

Ito Kyuemon is a renowned long-established shop in Uji, supplying tea to the surrounding World Heritage-listed temples and shrines. The tea provided by the hotel we stayed at on our first night in Kyoto was also from Ito Kyuemon. The dine-in items are all excellent, especially the matcha pudding, which has a wonderful texture—soft yet sticky. The matcha soba noodles are chewier than those at Nakamura Tokichi's, but theirs is superior. The matcha is rich and fragrant, yet not overly sweet, offering a truly authentic flavor. The takeaway souvenirs, for example, are far inferior to the dine-in items. Price per person: 1,000 yen Hours: 10:00 AM - 6:30 PM