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Football Museum
No. 6 of Best Things to Do in Brazil

Football Museum

7.9
4.4/5
51 reviews
Football Museum is located beneath the stands of Pacaembu Stadium in São Paulo. Officially opened in 2008, it is an important football-themed museum in Brazil. The permanent exhibition is spread across more than 10 galleries, tracing the evolution of football in Brazil from an elite sport to a universal one, and telling the story of how this sport became an inseparable part of Brazilian national identity. The exhibition route covers the origins of football, the history of Brazilian football, the journey through various World Cups, and the career stories of numerous legendary players. Pelé is one of the central figures in the museum—he greets visitors via digital imagery at the entrance, and his glorious career is subsequently presented in a dedicated gallery through precious footage and artifacts, including iconic items such as the jersey he wore during the 1970 World Cup final against Italy. The World Cup gallery systematically chronicles Brazil's five championship victories while also confronting painful moments, including the home defeat to Uruguay in 1950. The "Dance of Football" gallery allows visitors to independently select and watch classic goals, saves, and dribbles from Brazilian football history, much like operating a television broadcast console. The "Body Game" gallery uses motion-sensing interaction to let visitors personally experience elements of football such as passing and speed. One of the most immersive experiences in the museum is the "Hall of Praise"—it utilizes the raw space formed between the support pillars of Pacaembu Stadium and the hillside, projecting images and cheers of fans from various Brazilian clubs to create an atmosphere that feels like being at a live match. From some galleries, you can also overlook the stadium's pitch. Since 2013, the museum has also housed the Brazilian Football Reference Center, which collects a large number of football-related books, journals, and video materials for public access.Sao Paulo · 3.3km from downtown
Monumento a las Bandeiras
No. 7 of Best Things to Do in Brazil

Monumento a las Bandeiras

7.9
4.5/5
38 reviews
Monumento a las Bandeiras stands in the plaza at the entrance of Ibirapuera Park and is the masterpiece of Italian-Brazilian sculptor Victor Brecheret. The entire sculpture is carved from granite, approx. 40 m long and over 10 m high, with a massive scale. The group sculpture takes as its theme the "Bandeirantes" expeditions that set out from Sao Paulo in the 17th century to explore the interior of Brazil, depicting a scene of a diverse group of pioneers working together to drag a canoe forward. At the front of the group sculpture, two riders on horseback lead the way. One looks ahead with head held high, while the other looks back at the group behind. Following them is a group of figures of various shapes and sizes, including people of Portuguese and African descent, both men and women, holding various tools and working together to drag a canoe, recreating the scene of historical expeditions deep into the interior along the river. The figures in the sculpture are full of movement, and the rough granite texture contrasts with the tension of the figures' muscles, presenting a distinct modernist style. On the shoulder of the fourth figure in the group, Brecheret's self-carved signature remains, a clever touch where the sculptor integrated himself into the work. It took over 30 years from conception to completion for this group sculpture, and it is an important symbol of the modernist art movement in Sao Paulo. The sculpture is located in the park's entrance plaza and can be viewed up close when passing by.Sao Paulo · 4.3km from downtown
Museum of Art of São Paulo Assis Chateaubriand
No. 1 of Family-friendly Attractions in Brazil

Museum of Art of São Paulo Assis Chateaubriand

7.3
4.1/5
72 reviews
圣保罗艺术博物馆 is one of the oldest and most important art museums in Brazil. Founded in 1947 by media tycoon Assis Chateaubriand, it was originally located in the city center before moving in 1968 to its current iconic building on Avenida Paulista. The museum's collection focuses primarily on Western painting, spanning periods from the Renaissance to the modern era. Works by masters such as Botticelli, Raphael, Rembrandt, Van Gogh, Manet, Degas, and Renoir can be seen here. It also houses a systematic collection of Brazilian art from the colonial period to the 20th century, making it one of the largest collections of Western art in the Southern Hemisphere. The museum building itself is a major attraction. Designed by Italian-Brazilian architect Lina Bo Bardi, two massive red concrete beams elevate the main structure, making the entire building appear to float above the ground. This creates an open, elevated plaza on Avenida Paulista that serves as an extension of urban public life, a design that breaks away from the traditional image of museums as closed, elitist spaces. The exhibition style inside is equally unique: many paintings are mounted on transparent glass easels without traditional frames or wall backings, making the artworks appear to float in mid-air. Visitors can walk behind the paintings and view them from any angle. This glass easel design was once removed but has since been restored and reinstated, becoming the museum's most recognizable visual language. Strolling through the space, visitors can enjoy the unique experience of feeling the dialogue between the artworks and the architecture in an open environment.Sao Paulo · 2.6km from downtown

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Featured Food & drink in Sao Paulo

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São Paulo Private Downtown Walking Tour. Optional Food Stops
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5.0/5
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Duration: 2.5–4 hrs
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São Paulo: Liberdade Street Food Tour
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5.0/5
· 1 review
Duration: 2 hrs
English
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4h Cooking Class in São Paulo: 9 Recipes & Bottomless Drinks
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Sao Paulo, Pinheiros - Food & Graffiti Tour | in English
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Featured Culture & history in Sao Paulo

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São Paulo: Experience a Brazilian soccer match with a local fan
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5.0/5
· 4 reviews
Duration: 5 hrs
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São Paulo Pub Crawl: Open Bar & Nightclub
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4.8/5
· 6 reviews
Duration: 4 hrs
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From€ 30.36€ 31.96

Featured Day tours in Sao Paulo

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Sao Paulo city tour join-in tour/private tour (from 1 person)
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5.0/5
· 1 review
Duration: 4.2 hrs
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Sao Paulo city tour join-in tour/private tour (from 1 person)
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Duration: 2.5 hrs
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What travellers say about Sao Paulo

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Prince SAMASH3 September 2026
5.0
The art has no limits. If your canvas is the wall of a street - be it so. That’s the spirit and is openly and proudly being embraced by that neighborhood of São Paulo making it a sensation in itself.

Beco do Batman

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Vitalini4 March 2025
5.0
looks great! one of the most beautiful places in São Paulo. If you will be there, you should visit this São Paulo cathedral

Sé Metropolitan Cathedral

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のりか28 October 2022
5.0
Ibirapuera Park was crowded with families and people running. I think it's the best place to be on a day off.

Ibirapuera Park

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MARK MORDOVTSEV20 June 2026
5.0
Очень интересный музей для всех любителей футбола. Даже если вы не являетесь фанатом какого-то конкретного клуба, здесь можно отлично провести несколько часов. Экспозиции рассказывают об истории бразильского футбола, легендарных игроках, чемпионатах мира и роли футбола в культуре страны.Понравилось большое количество интерактивных зон, видеоматериалов и мультимедийных экспозиций. Многие материалы доступны на английском языке, поэтому музей будет понятен иностранным туристам. Особенно впечатляет атмосфера и возможность почувствовать, насколько важен футбол для Бразилии.Музей расположен прямо под стадионом Пакаэмбу, что делает посещение ещё более интересным. На осмотр стоит закладывать примерно 2-3 часа.Из минусов - часть информации представлена только на португальском языке, поэтому некоторые детали могут быть непонятны иностранным посетителям.В целом это одно из лучших мест в Сан-Паулу для знакомства с историей бразильского футбола и культурой страны. Рекомендую к посещению всем путешественникам.

Football Museum

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小思文10 February 2020
4.0
The Brazilian Pioneer Sculpture Group is also very unique, and the entire sculpture environment is also very special. When you visit here, you can see a huge group of white sculptures. They are all from very early historical periods. Brazilian explorers came here to prove that they are of great historical value.

Monumento a las Bandeiras

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LucasKoy5 April 2023
5.0
one of the most iconics museums from the city with lots of contemporary art! they have a coffee inside with a few snacks options and are closed on Mondays

Museum of Art of São Paulo Assis Chateaubriand

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195手机号4 April 2020
5.0
Beijing has been the other hand is that you are going to get the best out of them are 6th 6th w me know u can come over and the other hand is that you are going to get the best

Monument to the Independence of Brazil

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quqky20 September 2020
3.0
The scenery of this street is pretty good, and the road is very wide without too many vehicles. But if you walk to both sides of the street, you will find some very interesting alleys where there are many things for sale and many tourists.

Av. Paulista

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小凌6018 September 2020
3.0
This museum is very beautiful. It also has a small square and its own garden. The whole environment feels like a European palace garden. Many people do not actually go into the museum, but come here to see its architecture.

Museu do Ipiranga

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Frequently asked questions

What are the must-do things in Sao Paulo?

Don't miss these attractions in Sao Paulo: Beco do Batman, Sé Metropolitan Cathedral, and Ibirapuera Park. If you like Food & drink, try São Paulo Private Downtown Walking Tour. Optional Food Stops. If you enjoy Culture & history, try 5-hour walking tour of popular attractions in Sao Paulo, Brazil with a guide/small group.

You can give São Paulo Private Downtown Walking Tour. Optional Food Stops and São Paulo: Liberdade Street Food Tour a try. Before you go, please check their opening hours and menus online. Reservations are recommended, especially during peak hours.

When choosing a tour, start with how much time you have and the kind of experience you're looking for. Trending options right now include Sao Paulo city tour join-in tour/private tour (from 1 person), 7-hour city popular attraction tour in Sao Paulo, Brazil with guide + transportation + weekend departure, and Sao Paulo 7-hour city popular attractions tour with guide + transportation on weekends. Check the real-time availability and itinerary before you book.

As of 31 October 2026, the reference price for day tours and activities in Sao Paulo is around EUR 94 – EUR 116.95. Rates vary by duration, group size, transport, tickets, meals, and any special admission requirements. Before you book, please confirm the billing currency and whether the price is quoted per person or per group.

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