Heineken Experience

Amsterdam, with its picturesque canals and rich culture, is also home to an exciting beer tradition. One of the best ways to dive into this part of Dutch culture is by visiting the Heineken Experience. Located in the heart of the city, this interactive brewery tour offers a deep dive into Heineken's legacy and is a perfect way to get into the spirit of Oktoberfest, even if you're not in Germany. While Oktoberfest is traditionally celebrated in Munich, the Heineken Experience delivers its own beer-filled joy that resonates with the festival's lively atmosphere. October is a particularly festive time to visit Amsterdam, as the city often hosts smaller local beer festivals, bringing people together to enjoy craft beers and celebrate the season. At the Heineken Experience, you can capture a bit of that Oktoberfest feeling—tasting freshly brewed beer and learning about one of the world’s most iconic breweries Oktoberfest is all about tradition, camaraderie, and, of course, great beer. Similarly, the Heineken Experience introduces you to Heineken’s brewing process, which has upheld the same high standards for over 150 years. As you explore the different brewing stages—malted barley, hops, yeast fermentation, and bottling—you’ll appreciate the craftsmanship behind every glass, much like the appreciation that fuels Oktoberfest celebrations. At the end of the Heineken Experience tour, you’ll be invited to enjoy freshly poured Heineken, much like the revelers at Oktoberfest who gather in large beer tents to savor their steins. The atmosphere here is lively, with fellow visitors gathered around long tables, tasting and toasting together—just as they would in Munich. If you're looking to continue the festive vibe, the rooftop bar offers a fantastic spot to raise your glass while taking in stunning views of Amsterdam. Though Heineken isn’t brewed specifically for Oktoberfest, the company’s international presence makes it a beloved beer during the celebration worldwide. At the Heineken Experience, you'll not only taste the famous lager but also leave with a deeper understanding of how the brand has connected people across the globe—just as Oktoberfest unites beer lovers from around the world each fall. #oktoberfest #heinekenexperience #europetrip #amsterdam

This time in the capital of the Netherlands, Amsterdam, we visited the Heineken Experience! Here, you can learn about the beer-making process and taste Heineken's craft beers. Upon entry, staff will give you two tokens to exchange for beer at the end of the tour. You can also create your own personalized beer bottle as a souvenir. A series of workshops will provide you with an enjoyable beer-tasting experience! In addition to learning about Heineken's history, you can also see what the beer-making process looked like back in the day. This experience is truly unique! We booked this experience through Trip.com, and the entrance fee is around HKD 200. If you're in Amsterdam, don't miss out on this activity!

Experience the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken is one best experienced through all the senses; letting you feel the hops and smell the authentic scents of the brewery. The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because it got too big. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer. Ending the experience with a nice, fresh Heineken beer in the bar is the best! #netherlands #amsterdam #heinekenexperience #heineken

#europetrip This was probably the best experience here on our trip in Amsterdam. It's been on our list for over five years and we finally got to experience it in March. We went on a weekday and there wasn't any line is we had tickets in advance. We got there in a timely manner, and everybody was professional. From the security guard, to the person taking your jacket, to everyone that was giving the tour. It was super informational and gave us a lot of background history on the family as well as a family business. We got an inside look of how the beer was made and how it's still being produced. It was an interactive museum with a lot more offering than what we were expecting. This is one of the highlights of my trip. We spent approximately 90 minutes taking the tour and at the end had two beers with the complementary with the general admission ticket. I would highly recommend this to anyone visiting Amsterdam. It's the perfect mix between a history, an interactive museum, a Brewery and a tasting room! Worth every penny