Puyuan Fashion Resort(Puyuan Fashion Ancient Town)

Puyuan Fashion Resort

A picturesque scene of Puzhen, with its enchanting scenery, fromFushan Temple,Shufang Zen GardenThe grandeur of Puma's Mansion and the Yue Family Residence offers a glimpse into the past. Throughout Puzhen, historic sites and lingering charm...North Watchtower,Puyang Chamber of Commerce Hall,Puchuan Poetry Society,Meijing TheaterIt signifies the profound and enduring depth of human history.

Back then, Puzhen Town showcased the beauty of perseverance in its eaves and walls. Along the crystal-clear waters of Jiangnan, ancient buildings stood by the riverbanks, with boats gliding effortlessly through miles of winding waterways. Renowned as the "Eight Scenic Views of Puchuan" and the "Great Town of Jiahe," its thriving commerce made history feel vividly within reach.

Origin Story

Tracing back to the depths of history, during the transition between the Song and Yuan dynasties, scholars and commoners from the Central Plains crossed the Huai River and Yangtze River to migrate south. Song official Pu Feng journeyed to Zhejiang, seeking scenic spots to settle. Upon encountering the ancient water town's phoenix trees and serene lakes, he was filled with joy and chose this as his home. "The phoenix rests on the wutong tree"—from then on, the Pu family's history truly flourished in this ancient Jiangnan town. The Pu family's prominence began with Pu Dou'nan, the sixth-generation descendant of Pu Feng, who rose from imperial scholar to Vice Minister of Personnel during Emperor Lizong's reign and was granted an official residence named "PuyuanAccording to historical records, the Pu family valued education and philanthropy, attracting renowned scholars like Yang Weizhen and Song Lian to visit and reside here. Each strand of Pu silk carries the essence of timeless fashion, while every preserved anecdote continues the legacy of scholarly integrity. Here, time flows as an eternal continuum—witnessing the vitality of passion, the endurance of ideals, and the symbiotic power of inclusivity.

Heritage

Holding the simple silk with grace, day by day the craftsmanship flourished, and thus its fame spread far and wide.

After settling in Wutong Township, Pufeng made farming and sericulture the focus of family business operations - reeling silk from cocoons, weaving silk into fabric, and selling the products. The entrepreneurial genius Pu Jian of the Pu family established streets and opened a silk trade market in town, perfecting the production and sales supply chain for Pu silk, sparing traveling merchants from lodging hardships. Silk products bearing the distinctive Pu family mark were sold nationwide, earning the reputation "ten thousand silk rolls produced daily." The fabric gained fame as "the world's finest silk" for its enduring vibrant colors that wouldn't fade for months. Now known as "a renowned town heard across four regions," it has become the world's leading wool sweater distribution hub. Through specialization, digitization, fashion-forward approaches and internationalization, it has built a fashion industry cluster with a complete supply chain exceeding ¥100 billion. Remarkably, while not producing a single strand of wool locally, it brings warmth to the entire world.

Texture

Gudu, located in the fertile land of Jiahe with distinct seasons and abundant waterways, was one of the five famous towns in Jiangnan during the Ming and Qing dynasties. Stretching south to Changshui and bordering the Grand Canal to the north, its interconnected streets and water alleys uniquely preserve the architectural layout and characteristics of Jiangnan. The crisscrossing bluestone-paved lanes vary in length and width, with high walls and narrow passages creating a profound and timeless atmosphere. Delicate pavilions, serene ponds, and elegant water corridors are reflected among pine and cypress trees. Artificial rockeries, flower beds, wisteria vines, and bamboo groves add charming touches, making it a place visitors find hard to leave.

Yongle

Yongle City in Jiaxing and Wutong Township in Chongde were its predecessors. According to the Ming Dynasty's "Puchuan Zhi Lue," the town's residents "lived by the loom and found joy in the shuttle." Today, the streets from that era still exist. Over 700 years of time passing, the old place names remain unchanged, with Yongle's imprint still preserved. Every visitor to Yongle City finds their own delight—whether in elegance or simplicity, poetry or wine, commerce or farming, Buddhism or Taoism. Whether settling down as locals or passing through as wanderers, all grow genuinely fond of this vibrant Jiangnan land of talent and natural beauty.

Organic

As part of the comprehensive organic renewal project, the ancient town covers 3,360 acres with an investment of ¥21 billion. The core area's preservation and development have been completed, spanning three times the size of Wuzhen's attraction area, with an annual visitor capacity of 8 million. The architecture features soaring eaves and winding corridors, complemented by meandering emerald streams and gentle seasonal breezes rustling through foliage. The lively flow of visitors creates a dynamic contrast, transforming this refined attraction into a vibrant hub where nature and culture harmoniously intertwine.

Taste the Flavors of the Ancient Town

Merchants of old and visiting travelers alike wandered along the riverbanks, immersed in the aromas of night-watch tea, baked wheat cakes, rich soy-braised zongzi, savory shaomai, and soft qingtuan rice dumplings—a timeless sensory tapestry. "Laobuyi Tailors" weaves together classical and contemporary styles, crafting custom garments with skin-friendly softness through meticulous needlework. At "Yongji Tinware Shop," visitors experience the authentic charm of traditional craftsmanship firsthand, proving that even as times change, humanity's pursuit of artisan excellence and quality remains eternal.

A family, a piece of Pusu silk, and an ancient town. With the vision of becoming "China's Ideal Water Town for Living and Business," this destination leverages its rich cultural heritage by blending Jiangnan water town charm with modern flair. It revitalizes historical sites through innovative restoration while developing top-tier facilities. The area integrates tourism elements like sightseeing, leisure vacations, business conferences, and fashion culture into a comprehensive international resort offering exceptional participation, immersive experiences, and visual appeal.

For centuries of prosperity, now returning to life's essence, it's a serene sanctuary for ancient Zen meditation. A fashionable gathering place that leads to a carefree state of being.