The most luxurious avenue on the south coast of Cannes, the original name of La Croixette Avenue, starts at the Cannes Film Festival Palace, and runs east along the Cannes Bay to the corner of La Croixette. Even if not during the Cannes Film Festival, the picturesque coastline, walking trails, and luxury restaurants and hotels will make it the most lively location in Cannes. The most famous are the exotic palm trees that line the road.