Islamic Tourism Centre (ITC) was officially launched on 16 March 2009 at the Al-Azim State Mosque’s Auditorium in Melaka. Registered as a company limited by guarantee with the Registrar of Companies (ROC) under The Companies Act 1965, the centre was established to assist the Ministry of Tourism, Malaysia in undertaking strategic tourism research and market intelligence as well as providing training and capacity-building services in relation to Islamic tourism