Tsutaya Juzaburo (1750-97), a prominent publisher in the Edo period, is known for publishing Ukiyo-e artists such as Kitagawa Utamaro and Toshusai Sharaku, who are now considered world-class artists.
This exhibition takes a close look at Tsutaju's activities, showcasing the diverse culture of Edo, focusing on the Tenmei and Kansei periods (1781-1801).
With the red-light district and kabuki of Edo as his backdrop, Tsutaju deepened his friendships with kyoka poets and comic poets during the rise of kyoka poetry. He expanded his network of samurai, wealthy townspeople, popular actors, comic poets, and artists in every direction, linking various fields and introducing various new ideas to the publishing industry through a kind of media mix.
Tsutajyu used his business acumen to endlessly innovate the content business. What is rooted in this is a thorough user (consumer) perspective, and the vitality with which he pursued things that people would enjoy and find interesting.
This exhibition is in collaboration with NHK's 2025 taiga drama "Berabou: Tsutaju Eika no Yumebanashi," which will feature Tsutaya Jusaburo as the main character. Through a look at Tsutaju's publishing activities along with aspects of the Edo cityscape, visitors will be able to experience not only the part Tsutaju played in the publishing culture of the late Edo period, but also the values ​​and artistry that he created.

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Time:	2025年4月22日–6月15日 (UTC+9) ENDED
Location:	Tokyo National Museum

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