Project Hashtag is a project curated by the National Museum of Modern and Contemporary Art to discover creators leading the visual arts in Korea and to support mutual collaboration not only in art but also in various fields. Launched in 2019 with the support of Hyundai Motor Company, Project Hashtag celebrates its fifth anniversary in 2024 and builds it into a new level of competition project that experiments with the scalability of contemporary visual art.
"Hashtag (#)", the name of the enterprise, is a special symbol that can be interpreted in many ways depending on the language, country, purpose, etc. It was first used by Chris Messina on Twitter (currently X) and is now widely used. Hashtag is a method of linking related topics in different posts by connecting # and keywords on SNS platforms, and in this way, links can be formed in countless cases. The guiding value of Project Hashtag is an attitude and practice that transcends traditional definitions and boundaries, just like a label, creating a structure that enables unpredictable connections and communication.
Project Hashtag 2024 is a project that supports collaboration between creators, curators, and researchers in various fields, rather than focusing on traditional pure visual art, and involves a differentiated platform through which expanded artistic possibilities are explored. We also hope to actively embrace free sharing between different fields and further conduct marginal experiments on tensions and conflicts that arise within them.
Project Hashtag 2024 opened for public submissions in March 2024. This year's applicants proposed not only convergence projects using the latest technologies such as generative AI, metaverse, and games, but also social experiments that address pressing contemporary issues. In particular, people's tendency to look at social issues such as new environments, interpersonal relationships, and changes in values ​​brought about by the introduction of AI technology into daily life from different perspectives, and to seek community solidarity through interaction with others was very evident.
In the Project Hashtag 2024 showcase, "Wish Office (Kim Raeo, Choi Joonseong, Seo Jinkyu, Seo John, Oh Saeol), Playing Art Method (Cho Hoyoun, Kim Youngju, Rhee Sei)", proposed different themes in their own way through the medium of "games", introducing the projects of Ho-yeon Jo, Young-ju Kim, and Se-ok Lee. "Wish Office" builds a "wish world", a virtual world where everyone's wishes can come true. We proposed a social experiment game that examines modern society through the language of games, in which individual efforts are easily frustrated. The "Playing Art Method" addresses the problems that arise when games are displayed as works in art galleries, creating meaningful discourse through exhibitions, workshops and other methods to form a loose learning community.

Seoul

South Korea

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MMCA (National Museum of Modern and Contemporary Art) Seoul

Museums

파이리’s여행일지

The Museum of Modern Art seems to be an art museum with a lot to see and feel, from the exterior that blends in with the surrounding Korean atmosphere and architecture to the spacious exhibition hall inside.

Banyan Tree Club & Spa Seoul

Near Namsan Mountain Park|Hannam-dong/Itaewon, Seoul

Four Seasons Hotel Seoul

Near Gwanghwamun Square|Myeong-dong, Seoul

N Seoul Tower

Immediate access

Book now for today

Night view

Bradle

It&rsquo;s definitely worth going up the tower to see the view of Seoul. Make sure you go on a clear day. Buying tickets online has instant delivery and is much cheaper than at the ticket booth. I didn&rsquo;t book in advance and it was no problem.

Everland

Anytime cancellation

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KatzyQiu

It&rsquo;s a perfect destination for families, especially teenagers who will love the variety of adventurous rides and attractions. One of the highlights is Panda World, where you can get an up-close look at lively, adorable pandas in a beautifully designed habitat.

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

Near COEX Convention & Exhibition Center|Gangnam, Seoul

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JW Marriott Hotel Seoul

Conrad Seoul

Wild Wild <After Party>

Live Show

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M51***16

Very worth a travel experience! I am too lazy to do a guide and report a day trip directly, mainly for convenience! ! The tour guide Sunny is kind and responsible, the Chinese is very slippery, the emotional value is full, and I have been boasting about customers. I help take pictures and are super considerate. Five-star praise! !

Namsan Mountain Park

Spring Outings

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Liliya ❤️

you can climb up on foot in about 1.5 - 2 hours, from the side of Myeongdong there is a nice village, which is worth a walk. If you have a hard time climbing, it is better to use the funicular. Also, there are almost no kiosks selling water along the way

Gyeongbokgung Palace

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Historic buildings

M64***73

Walking on the streets of Seoul, Gyeongboo Palace is like a shining pearl, quietly telling ancient stories. Stepping into the palace gate, as if passing through time and space, the quaint buildings shine in the sun. Along the Zhonghe Temple, each brick and tile carries the weight of history. The relics displayed in the palace silently tell the glory and vicissitudes of the Korean dynasty. I stood in front of the palace, looking up at the tall buildings, and my heart was filled with awe. Walking in the garden of the palace, trees are shaded and flowers are blooming. The brocade in the pond is leisurely and seems to be enjoying this quiet time. I stroll along the corridor, enjoying the surrounding scenery and feeling the perfect integration of history and nature. Gyeongboo Palace is not only a palace, but also a witness to history. Here, I seem to see the rise and fall of the Korean dynasty, and feel the unique charm of Korean culture. This is an unforgettable trip, which gives me a deeper understanding of Korean history and culture.

Time:	2024年11月15日–2025年4月27日 (UTC+9) ENDED
Location:	MMCA (National Museum of Modern and Contemporary Art) Seoul

Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

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Namsan Mountain Park

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Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

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Are you interested in Project Hashtag 2024?

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Project Hashtag 2024

MMCA (National Museum of Modern and Contemporary Art) Seoul

Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

N Seoul Tower

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Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

JW Marriott Hotel Seoul

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Namsan Mountain Park

Gyeongbokgung Palace

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