Latest Events in Shandong(July Updated)

The Qingdao International Beer Festival, one of my country's renowned festivals and one of the world's four major beer festivals, was founded in 1991 and is held annually from July to August. It has become a significant tourism resource for Qingdao, playing a vital role in boosting the tourism market, promoting urban culture, and driving economic development. Highlighting its international flair, experiential elements, and cultural significance, it brings together a vast array of global beer brands. This year's festival, themed "Qingdao Cheers to the World," focuses on enhancing its international appeal, experiential elements, and cultural significance, continuously enriching the supply of high-quality tourism products that showcase Qingdao's charm, vitality, and unique characteristics, presenting citizens and tourists with a higher-quality, more exciting, safe, and orderly world-class beer extravaganza. In 2026, the "multi-venue linkage" model will be used, with the main venue at Golden Beach Beer City, a venue in Laoshan, and a venue in the Old City, offering over thirty days of non-stop revelry.

Qingdao Deep Sea Adventure VR Store is located along Qingdao's golden coastline, next to the Third Bathing Beach, at the heart of Qingdao's premier tourist route. The store features China's first deep-sea themed immersive VR experience "Deep Sea Adventure" as well as a series of world-class VR works including the Golden Lion Award-winning immersive VR piece "Cosmos" from the Venice Film Festival.

The immersive interactive play "Mr." breaks the traditional boundary between performers and audience, creating an "audience-as-character" experience model. Viewers can deeply engage with the plot by completing tasks, collecting clues, and participating in treasure auctions, with their decisions directly influencing the storyline and triggering four random endings. This significantly enhances the participatory and entertaining aspects of cultural tourism experiences.

The Qingdao World Expo Park Nighttime Lantern Festival is located in the China Garden of the World Expo Park attraction, Changshui Road, Shiyuan Street, Licang District, Qingdao. It is a popular nighttime destination in Qingdao during the summer. As night falls, rows of lanterns illuminate the park, blending the elegant garden architecture with the dazzling lights, creating a picturesque scene at every turn, imbued with a strong sense of traditional Chinese style. Various exquisitely designed themed lantern displays are laid out along the waterways, their lights reflected on the water's surface, creating a beautiful and moving scene. The dynamic Water Lily Goddess light show is truly stunning, with participants acting as NPCs and engaging in interactive activities – perfect for families, summer getaways, or dates. With a gentle evening breeze, stroll through the brightly lit park, admiring the dazzling lanterns, immersing yourself in the art of light and shadow, and participating in fun interactive activities. Escape the hustle and bustle of the city and enjoy the tranquil yet vibrant nighttime scenery. Whether it's a family outing, a group of friends, or a couple getaway, you're sure to find plenty of romance and joy.