Join us for an in-person event with linguist and viral influencer 
Adam Aleksic 
for the launch of his new book 
Algospeak. 
This event will be hosted in the Strand Book Store's 3rd floor Rare Book Room at 828 Broadway on 12th Street.
Can’t make the event? 
Purchase a signed copy of 
Algospeak 
here.
ACCESSIBILITY:
Strand Book Store is an ADA compliant venue. The event space is accessible via elevator. 
Please ask a Strand employee upon arrival for directions to accessible seating if preferred.
ASL interpretation is available for this event by request only. Please reach out to our events team at events@strandbooks.com by 6/30 to request.
For further information on accessibility in this space, or to make a request, please contact 
events@strandbooks.com
.
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A viral linguist’s account of the ways our vocabularies are evolving, the internet’s influence on communication, and what our use of language reveals about the modern world
From the rise of leetspeak and words such as “skibidi” to the trend of adding “-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, 
Algospeak 
is here to explain. As a professional linguist, 
Adam Aleksic
 understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues. As a social media influencer, Aleksic is also intimately familiar with the internet’s reach and how social media impacts the way we engage with one another. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it. Our interactions—and our social norms and habits—shift into something completely different.
As Aleksic uses original surveys, data, and internet archival research to usher us through this new linguistic landscape, he also illuminates how communication is changing in both familiar and unprecedented ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Algospeak is an energetic, astonishing journey into language, the internet, and what this intersection means for all of us.
ADAM ALEKSIC 
is a linguist and content creator posting educational videos as the “Etymology Nerd” to an audience of more than two million. As a linguistics student at Harvard College, he founded and served as president of the Harvard Undergraduate Linguistics Society. He’s discussed online language on 
NPR 
and repeatedly contributed to 
The Washington Post
, and his work has been mentioned in 
The New York Times, The Economist,
 and 
The Guardian
. He’s lectured on language and social media at Stanford, Yale, Georgetown, and other top universities, including a 
TEDx 
talk at the University of Pennsylvania. Aleksic is based in New York City, where he spends a lot of time scrolling TikTok for “research.”
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