Please join Andrea Perez and James LaForce to celebrate the publication of Brand Global, Adapt Local, and a conversation with the authors moderated by T. Alex Puutio. Reception: 6:00pm | Conversation: 6:30pm Cocktails to follow Expanding internationally opens doors to new markets, growth and innovation—but success depends on adapting to cultural nuances without losing brand consistency. In Brand Global, Adapt Local: How to Build Brand Value Across Cultures (Kogan Page, June 2025,) Katherine Melchior Ray and Nataly Kelly reveal how the world’s top brands—Puma, Nestlé, Natura, Marriott, Coca-Cola, Nike, Louis Vuitton, Shiseido and more—achieve this balance. They reveal the strategies behind adapting products, services, and communication to different cultural contexts while staying true to core values. Filled with real-world case studies, practical frameworks, and compelling stories, this book is an essential playbook for marketers, executives, and entrepreneurs navigating international expansion. For as the world becomes more interconnected yet culturally distinct, the ability to master cultural intelligence is essential for brands to thrive.

Information Source: LaForce | eventbrite

New York

United States

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The Peninsula New York

Luxury Hotels

Lowell Hotel

Near Aman New York|Upper East Side, New York

The Metropolitan Museum of Art

Best Things to Do

Museums

Themed exhibition halls

M80***23

- Wide variety: collection of 3 million artworks from all over the world, spanning more than 5,000 years of history, covering ancient Egypt, Greece, Rome, Asia, Africa, Oceania and other regions, as well as European paintings, sculptures, decorative arts, etc. There are also a large number of American and modern art works. ​ - Many boutiques: with many famous collections, such as the Danyu Temple in ancient Egypt, China&#39;s &quot;Light Night White&quot; and &quot;Medicinal Buddha Changing Map&quot;, as well as many paintings and sculptures by ancient European masters. Architecture and layout - Majestic exterior: Neoclassical style architectural exterior, solemn and elegant, complements Central Park and becomes one of New York City&rsquo;s iconic cultural buildings. ​-Reasonable layout: 19 exhibition departments are distributed on different floors and regions, the exhibition space is spacious and bright, the exhibits are displayed in an orderly manner, and the focus is on creating a display atmosphere that matches the exhibits, so that the audience can better appreciate and understand the artworks.

Statue of Liberty

Book now for today

Night view

MathewMorais

This is a must do when in NYC, and trip.com has made it easy to enjoy the tour around Liberty Island. The ferry ride was pleasant and the museum has of Statue of Liberty was very informative. The underground is also located close to the ferry station. A good trip to visit Statue of Liberty. Thank you trip.com

The St. Regis New York

Near Trump Tower|New York City Center, New York

New York Edition

Near New York University|Gramercy, New York

Four Seasons Hotel New York

Empire State Building

Immediate access

- Art Deco style: The Empire State Building adopts a typical Art Deco style, emphasizing symmetry, geometry and fine decoration, and the top minarets are uniquely designed to make them exceptionally strong and unique in the New York skyline. ​- Fine structural design: The backbone of the building is composed of 210 steel columns, of which 12 directly reach the top of the building, providing a solid support for the building. With the increase of height, the floor area gradually shrinks, forming five major changes, this design not only considers structural stability, but also increases the aesthetic of the building. Historical and Cultural Values - Witnessing Historical Changes: The Empire State Building was built during the Great Depression of the 1930s, and its completion not only provided a large number of jobs in the United States at the time, but also marked the beginning of the rise of American industry and the peak of modern urban development. ​- Bearing cultural symbols: As one of the cultural symbols of the United States, the Empire State Building has appeared in many films, literature and art works, such as the film &quot;King Kong&quot;, further enhancing its global visibility and cultural influence.

The Museum of Modern Art

ryne.srj

a must mustsee in new york! such a nice and big museum to learn about history and art! arrive early though

Central Park

Fall Viewing Attractions

蓝星旅行者

Walking through New York&#39;s Central Park, it seems to fall into the gentle cracks of the steel forest. Morning light penetrates the forest, spreads powder and white brocade on the cherry blossom avenue, the wind is outdated petals fall, and the corners of the skyscraper soften into a background sound in the flower shadow. The city code on the bench is the most moving. The cold chair was stroked by the fingertips, and the short text on the nameplate hid the New Yorker&#39;s temperature: &quot;Give my wife Carol, because she loves Central Park, and I love her&quot; - the separation of life, the young encounter, the mother and son bonding, all condensed into a dew in the wood grain. When high school students spread out books and laughed on the sheep lawn, and when the reciting of Shakespeare&rsquo;s poems drifted from Cherry Hill to the lake, the park became an emotional resonant box, full of human narratives that transcended language. In the afternoon, I closed my eyes in the Ramble Forest area. Bird song and stream sound woven into natural white noise, suddenly understand the deep meaning of Olmsted: this 3.4 million square meters of green lung, originally dedicated to &quot;the handicrafts of tired industrial workers&quot;, so that people who can not travel far can drink nature here. The boat house pier at dusk is the most magical, The wooden paddles smashed the red-stained lake, and the wild ducks swam through the reflection of Manhattan. The hustle and bustle of the city sank to the bottom, leaving only the breathing in the shadow of the oasis of the oars. &quot;When the whispers of the bench fell into the palms with the cherry blossom rain, I knew that the oasis in this concrete wasteland, It was New York&#39;s prose poem to the world. &quot;&nbsp;

Time:	Jun 26, 2025 (UTC-5) ENDED
Location:	53 W 23rd St 9 floor

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"Brands are Born from Culture; the Best Ones Evolve with it." | 53 W 23rd St 9 floor

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Statue of Liberty

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New York Edition

Four Seasons Hotel New York

Empire State Building

The Museum of Modern Art

Central Park

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