Noritake was founded in 1904 (Meiji 37) with the aim of manufacturing dinner sets for export. A dinner set is a set of tableware with a set size and purpose for the number of people. Since successfully manufacturing such sets in 1914 (Taisho 3), the company has developed and sold shapes and patterns to meet market needs.
At times, the company has sought added value beyond the tableware's original function and design in order to provide products that are in line with the times.
This trend accelerated after the period of high economic growth. When consumers had the financial means to spend on interior design, Noritake sold ceramic reproductions of works by painters, calligraphers, and illustrators. In the mid-1960s, when the penetration rate of black-and-white televisions exceeded 90%, the company also began to produce melamine children's tableware decorated with characters from anime and puppet shows.
The 1970s marked an era of fashion and diversification of everyday items. Noritake, which places emphasis on developing high-value-added products that add color to life, began manufacturing and selling tableware in 1977 in collaboration with a famous fashion designer. This was the beginning of the boom in designer and character products in the ceramics industry. This led to an increase in design collaborations and joint development with artists and other companies.
In recent years, with the growth of content businesses such as manga and anime, the needs and target demographics of character products have expanded. The expansion of sales networks with the spread of online services has increased consumers' options, and products are increasingly required to have value other than functionality and a story. Against this backdrop, collaborations that utilize the mutual advantages of companies are not uncommon.
During its long history, Noritake has cultivated the technology to commercialize high-quality models with rich colors and delicate patterns. Enjoy the world of co-creation created by sharing the desire to utilize this to deliver products that resonate with your heart.

Nagoya

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Themed exhibition halls

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Near Sakae LOFT|Nagoya City Centre, Nagoya

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Legoland Japan Resort

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Family-Friendly Attractions

Amusement parks

豆豆遛娃

It can be said that it is very fun, very suitable for small-age babies, 12 or 3 years old can play to have fun, when we went, we happened to encounter the water park open, the children really played crazy, 6 o&#39;clock closed the park before willing to leave, the entertainment facilities inside are basically all punched in, Only the roller coaster queues too many people give up directly, and the others are queued within 10 minutes.

Port Of Nagoya Public Aquarium

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It&#39;s relatively small, but the performance is very interesting and suitable for taking children to play. The sardine show is really great, like underwater fireworks. The penguins are very cute, and two of them are particularly fat.

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Near Nagoya Station|Nagoya City Centre, Nagoya

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A place worth visiting especially during the cherry blossom season

Sky Promenade

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Easy to redeem the voucher. The view is stunning. I suggest to visit at night.

Atsuta-jingu Shrine

mosy2018

We went there at night.
We were rushing to see time-limited attractions during the day.
The shrine is open all day, so we went there at night.
There were not many people in the shrine.
We saw several buildings with ancient charm.
We also saw a wine association listing various wines, which was very interesting.

Time:	Jan 4–Dec 25, 2025 (UTC+9)
Location:	Craft Center Noritake Museum, 3 Chome-1-36, Noritakeshinmachi, Nishi-ku, Nagoya, Aichi Prefecture, Japan

The Unknown Noritake: A World Born from Co-Creation | Nagoya

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THE TOWER HOTEL NAGOYA

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The Unknown Noritake: A World Born from Co-Creation | Nagoya

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Are you interested in The Unknown Noritake: A World Born from Co-Creation?

Recommended Products for The Unknown Noritake: A World Born from Co-Creation | Nagoya

The Unknown Noritake: A World Born from Co-Creation

THE TOWER HOTEL NAGOYA

TIAD, AUTOGRAPH COLLECTION

Legoland Japan Resort

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Nagoya Marriott Associa Hotel

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Nagoya Prince Hotel Sky Tower

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Sky Promenade

Atsuta-jingu Shrine

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