Project Hashtag is a project curated by the National Museum of Modern and Contemporary Art to discover creators leading the visual arts in Korea and to support mutual collaboration not only in art but also in various fields. Launched in 2019 with the support of Hyundai Motor Company, Project Hashtag celebrates its fifth anniversary in 2024 and builds it into a new level of competition project that experiments with the scalability of contemporary visual art.
"Hashtag (#)", the name of the enterprise, is a special symbol that can be interpreted in many ways depending on the language, country, purpose, etc. It was first used by Chris Messina on Twitter (currently X) and is now widely used. Hashtag is a method of linking related topics in different posts by connecting # and keywords on SNS platforms, and in this way, links can be formed in countless cases. The guiding value of Project Hashtag is an attitude and practice that transcends traditional definitions and boundaries, just like a label, creating a structure that enables unpredictable connections and communication.
Project Hashtag 2024 is a project that supports collaboration between creators, curators, and researchers in various fields, rather than focusing on traditional pure visual art, and involves a differentiated platform through which expanded artistic possibilities are explored. We also hope to actively embrace free sharing between different fields and further conduct marginal experiments on tensions and conflicts that arise within them.
Project Hashtag 2024 opened for public submissions in March 2024. This year's applicants proposed not only convergence projects using the latest technologies such as generative AI, metaverse, and games, but also social experiments that address pressing contemporary issues. In particular, people's tendency to look at social issues such as new environments, interpersonal relationships, and changes in values ​​brought about by the introduction of AI technology into daily life from different perspectives, and to seek community solidarity through interaction with others was very evident.
In the Project Hashtag 2024 showcase, "Wish Office (Kim Raeo, Choi Joonseong, Seo Jinkyu, Seo John, Oh Saeol), Playing Art Method (Cho Hoyoun, Kim Youngju, Rhee Sei)", proposed different themes in their own way through the medium of "games", introducing the projects of Ho-yeon Jo, Young-ju Kim, and Se-ok Lee. "Wish Office" builds a "wish world", a virtual world where everyone's wishes can come true. We proposed a social experiment game that examines modern society through the language of games, in which individual efforts are easily frustrated. The "Playing Art Method" addresses the problems that arise when games are displayed as works in art galleries, creating meaningful discourse through exhibitions, workshops and other methods to form a loose learning community.

Seoul

South Korea

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MMCA (National Museum of Modern and Contemporary Art) Seoul

Museums

파이리’s여행일지

The Museum of Modern Art seems to be an art museum with a lot to see and feel, from the exterior that blends in with the surrounding Korean atmosphere and architecture to the spacious exhibition hall inside.

Banyan Tree Club & Spa Seoul

Near Namsan Mountain Park|Hannam-dong/Itaewon, Seoul

Four Seasons Hotel Seoul

Near Gwanghwamun Square|Myeong-dong, Seoul

N Seoul Tower

Immediate access

Book now for today

Night view

Bradle

It&rsquo;s definitely worth going up the tower to see the view of Seoul. Make sure you go on a clear day. Buying tickets online has instant delivery and is much cheaper than at the ticket booth. I didn&rsquo;t book in advance and it was no problem.

Everland

Anytime cancellation

Family-friendly Attractions

Amusement parks

KatzyQiu

It&rsquo;s a perfect destination for families, especially teenagers who will love the variety of adventurous rides and attractions. One of the highlights is Panda World, where you can get an up-close look at lively, adorable pandas in a beautifully designed habitat.

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

Near COEX Convention & Exhibition Center|Gangnam, Seoul

Instagrammable Hotels

JW Marriott Hotel Seoul

Conrad Seoul

Wild Wild <After Party>

Live Show

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M51***16

A very worthwhile travel experience! My girlfriend and I were too lazy to make a plan and directly signed up for a one-day tour, focusing on convenience! ! The tour guide Sunny was kind and responsible, spoke Chinese fluently, gave full emotional value, kept praising the customers, and was very considerate in helping to take photos. Five-star praise! !

Namsan Mountain Park

Spring Outings

Night Attractions

Liliya ❤️

you can climb up on foot in about 1.5 - 2 hours, from the side of Myeongdong there is a nice village, which is worth a walk. If you have a hard time climbing, it is better to use the funicular. Also, there are almost no kiosks selling water along the way

Gyeongbokgung Palace

Fall Viewing Attractions

Historic buildings

M64***73

Walking in the streets of Seoul, Gyeongbokgung Palace is like a shining pearl, quietly telling an ancient story. Stepping into the palace gate, it seems to travel through time and space, and the quaint buildings shine solemnly in the sun.

Walking along the Junghwajeon, every brick and tile carries the weight of history. The cultural relics displayed in the palace silently tell the glory and vicissitudes of the Joseon Dynasty. I stood in front of the palace, looking up at the tall building, and a feeling of awe surged in my heart.

Walking in the garden in the palace, the trees are green and the flowers are blooming. The koi in the pond are leisurely and contented, as if they are also enjoying this quiet time. I strolled along the corridor, admiring the surrounding scenery and feeling the perfect fusion of history and nature.

Gyeongbokgung Palace is not only a palace, but also a witness to a period of history. Here, I seem to see the rise and fall of the Joseon Dynasty, and feel the unique charm of Korean culture. This is an unforgettable trip, which gave me a deeper understanding of Korean history and culture.

Time:	2024년 11월 15일–2025년 4월 27일 (UTC+9) ENDED
Location:	MMCA (National Museum of Modern and Contemporary Art) Seoul

Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

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Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

N Seoul Tower

Everland

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Namsan Mountain Park

Gyeongbokgung Palace

Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

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Are you interested in Project Hashtag 2024?

Recommended Products for Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

Project Hashtag 2024

MMCA (National Museum of Modern and Contemporary Art) Seoul

Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

N Seoul Tower

Everland

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

JW Marriott Hotel Seoul

Conrad Seoul

Wild Wild <After Party>

Namsan Mountain Park

Gyeongbokgung Palace

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