No. 1 on the list of popular shopping malls in Shenzhen
🌈Shenzhen Bantian Vanke Plaza is now open to the public.
This new commercial center, themed "local nature" and based on the concept of "business + three-dimensional park," not only adds a new representative to Shenzhen's ecological business model, but also brings a new life experience to the residents of Bantian.
🌈Bantian Vanke Plaza is an important part of Vanke's super urban renewal project, Vanke World, which marks Vanke's return to the central axis of Shenzhen. Vanke World has a total construction area of about 500,000 square meters, covering multiple functions such as commerce, office, residential, and apartment, and is a super TOD complex built based on Bantian Station of Shenzhen Metro Line 5. Among them, Bantian Vanke Plaza has a commercial area of 150,000 square meters, further improving the convenience of life for Bantian residents.
🌈When you walk into Bantian Vanke Plaza, the first thing that catches your eye is its unique outdoor atrium square. This square is the core highlight space of the project, with a "Peach Blossom Land" style pocket entrance, a super large-scale high-rise space and an outward platform, combined with a super high density of greenery, creating a veritable "three-dimensional park" for the project. Here, the space design is dominated by "natural history," creating three core theme spaces: "Discover the Forest," "Migration Paradise," and "Symbiosis," making customers feel as if they are in a natural exploration museum.
🌈In addition to the outdoor atrium square, Bantian Vanke Plaza also brings natural elements indoors, integrating elements of Shenzhen's local natural landscape such as wetlands, hills, caves, rocks, and coastlines to create a unique experience space where indoor landscapes are brought outdoors, allowing customers to feel the charm of nature while shopping.
🌈In terms of business layout, Bantian Vanke Plaza has also made great efforts. The project has introduced nearly 300 high-quality brands, including nearly 10 first stores in Shenzhen, more than 30 first stores in Longgang, and more than 50 first stores in Bantian. These brands cover multiple fields such as sports, parent-child, camping, catering, and retail, meeting the multi-dimensional needs of different customer groups.
🌈It is worth mentioning that Bantian Vanke Plaza has also pioneered a "scene + investment + operation" group experience form, with scenes that have extensibility and interactivity paired with corresponding themed merchants, and linked operation activities to form a group matrix, which not only enhances the shopping experience of customers, but also enhances the competitiveness of the mall. In addition, after the official opening of Bantian Vanke Plaza, it will continue to deepen the "Natural Exploration Museum" big IP, attracting consumers to check in and share through a combination of "IP pop-up + drama parade + art exhibition."