[2025 George Town Restaurant] Travel Guide for Ludwig Softserve (Updated May)

Ludwig Softserve 🕰️ Business Hours: 10:00 AM - 10:00 PM 📍 Address: 37, Lbh Armenian, George Town, 10200 George Town, Pulau Pinang, Malaysia 🏖️ Atmosphere/Facilities: Ludwig Softserve is an Instagram-famous ice cream shop in Penang, located not far from the Armenian Bicycle Mural Street. The interior is beautifully designed with a semi-transparent canopy roof that lets in natural light, creating a stunning interplay of light and shadow—perfect for taking gorgeous photos. Given Penang's hot daytime weather, enjoying air conditioning and ice cream at Ludwig Softserve is a delightful experience. 💞 Recommended Highlights: The Himalayan Salt Ice Cream is the shop's most recommended flavor, offering a delicate balance between the sweetness of cream and the saltiness of Himalayan salt, creating a wonderful taste sensation. They also serve ice cream waffles, cakes, and beverages, though the prices are on the higher side, as expected from a popular Instagram hotspot.

ludwig serves the best ice cream we have ever had!the place had a very cute decoration and friendly staff. quite expensive but worth it as the ice cream is super creamy. you can choose your types of ice cream as in cones or cup ranging from froot loop decorated. overall, it’s a very cozy place to chill after having a walk at the street art of penang. would recommend everyone to hangout here.

Calm environment with jazz music while eating the super nice dessert from ludwig softserve. Reward for our self..