Formerly Shanghai Plastic Mould Factory, it has become today's Shanghai Yingxiang Creative Workshop. The "shape" is not only a change in the overall appearance, but also a new work state and the addition and transformation of life concept elements. In 2008, it was renovated and converted into a new creative workshop, with the style of "pan-vision" as the leading, with film and television, fashion, art, creativity as the characteristics, to build a visual creative industry, fashion brand, fashion media, advertising design, network media and interactive leisure based creative industries. The total construction area of the first phase of the project is about 10,000 square meters, with a total of 4 buildings. The park adheres to the consistent characteristics of creative workshops, and uses the strong contrast of old buildings and new ideas to highlight the characteristics of the times. In the process of transformation, in addition to retaining the original industrial characteristics and interspersing modern design elements, Shanghai Yingxiang Creative Workshop pays more attention to the overall environmental atmosphere and diversity of content - by art for business improvement, and by consumption to improve life, nature, art, humanity, Life, taste and other elements organically merge, so that different fields of art workers and various fashion elements collide with each other here, stimulate inspiration and creativity, form a fashion culture agglomeration effect, for creative people to provide more humanized office, life and leisure places.