Located in the north of Jeju Island, Jeju City is the seat of government of the Jeju Special Self-Governing Province. This famous South Korean travel destination sits in the northern foothills of Hallasan, the highest mountain in South Korea. Jeju City's tourism industry is extremely developed because of its location as a transportation hub. Major tourist attractions within the city include the volcano Seongsan IIchulbong (“Sunrise Peak”); Samsungheyol, where the mythical demigod founders of Jeju emerged from the earth; and Hallasan National Park.