Dalang Winery

"The winery should not only be a place for planting, brewing, and production, but also a paradise for visitors to experience, relax, and get tipsy. It should truly integrate the primary, secondary, and tertiary industries, attract more consumers to immerse themselves in the experience, help small and medium-sized enterprises expand their markets, and strengthen brand recognition." At the technical review meeting of the 'China Winery Grading Management' group standard organized by the China Food and Drug Enterprises Quality Promotion Association on October 9-10, 2022, Liang Chuan, the chairman of Dalang Winery and Dalang Distinguished Wine Co., Ltd., expounded on the concept and development logic of the winery model from his own cultural and tourism practice. Chinese wineries, adapting to the needs of consumption upgrades, will help the high-quality development of China's wine industry. In Qionglai, known as the 'Hometown of Chinese Baijiu Base Liquor', the winery route has become an important choice for the revitalization of Qiong wine. As the first Baijiu winery in China and the first wine tourism integrated national 4A-level scenic spot, China Wine Village·Dalang Winery leads the innovative development of Chinese wineries, allowing ecology, tourism, and Qiong wine to complement each other and exude strong vitality. As the first Baijiu winery established earlier in China and the first wine tourism integrated national 4A-level scenic spot, China Wine Village·Dalang Winery supports nine major projects to create an international rural tourism cultural expo town that integrates 'Qiong wine cultural experience, sorghum planting for brewing, base liquor processing and brewing, and pastoral flower sea leisure'. Here, with 'China in the aroma of wine, the old home in memory' as the image positioning, it insists on the development concept of 'most Chinese, most rural, most pastoral, most international'. The three major industries of agriculture, brewing, and tourism blend and interact with each other, exuding strong vitality. Currently, the 'Dalang Winery-Tianfu Wine Expo Park' themed on Qiong wine culture, the 'Pastoral Joy Flip - Parent-Child Agricultural Expo Park' inheriting Chinese agricultural and folk culture, and the 'Phoenix Seeking Phoenix - Creative Love Expo Park' experiencing the culture of 'staying together until old age' have been built. 'Planting wine grains, fermenting in cellars, engaging in wine arts, and promoting wine rituals', Dalang Winery is away from the hustle and bustle, allowing people to deeply perceive the profoundness of Chinese wine culture.