Jilin's new ice and snow IP Meihekou is launched

On November 25, the Jilin Provincial Government Information Office held the sixth press conference for the 2025-2026 new snow season series. For the new snow season, Meihekou is themed "Visit Snow Village, Ice Fishing, Learn Skiing, Celebrate the New Year," launching a new ice and snow IP that integrates ice and snow entertainment, cultural experiences, and warm services, creating an immersive ice and snow experience called "A Life Called Meihe." Visitors can enjoy unique ice and snow fun and a strong festive atmosphere here. Beidahu Ski Resort offers free skiing this season to full-time college, undergraduate, and graduate students nationwide, while Changbai Mountain Scenic Area waives admission fees for university students from Heilongjiang, Jilin, and Liaoning provinces. The ski resorts here have excellent snow quality and complete facilities. Many celebrities such as Su Yiming and Wu Dajing have visited, allowing tourists to fully enjoy the passion and speed of skiing. In addition, in 2025, Jilin Province will deepen school sports reform with multiple measures to ensure student exercise. In terms of the rule of law, Jilin guarantees high-quality development with high-level legal protection, the comprehensive management center resolves public concerns, and the rule of law escorts the business environment. Come to Jilin and start an exciting journey where ice and snow meet the rule of law!