Shanghai Exhibition Center

This year, LOEWE's first large-scale brand exhibition "Crafted World: Craftsman World" attracted countless people to watch the exhibition after the opening of the Shanghai Exhibition Center. [Exhibition Content] This exhibition is a comprehensive presentation of the long history of the brand, the spirit of the Spanish workshop and the commitment to handmade, and a series of art collections related to the history of the brand are displayed to the public in this exhibition, including China's monochrome enamel series and jade series, The collaboration with Ghibli Studio, customized travel dress boxes, watercolor window projects for the Spanish royal family, and wine coconut fiber handbags, presents the long history of LEOEWE and the brand's unremitting commitment to handcrafting. [Exhibition highlights] As the highlight of this exhibition, LOEWE adds different sensory elements such as touch, vision, smell and hearing to the brand narrative, and enriches the audience's viewing experience through up to 7 immersive digital experiences, making this brand journey more vivid and fulfilling. And the last of the curated six chapters - unexpected dialogue, with nine small interactive exhibition halls to bring the audience a fascinating immersive experience. [After viewing] Entering the exhibition hall is very complete and systematic to understand the history of LOEWE Luo Yiwei since 1846, the origin of the Madrid Leather Handicraft Workshop has gradually developed into a first-line international fashion luxury brand. Enjoy the hot land of Spain, the front row of the Paris show, and enter the imagination space that inspired the recent series of LEOWE Luo Yiwei in a series of wonderful interactive exhibition halls to explore the vision of creative workers. Through the exhibition's comprehensive presentation of the long history of the brand, the spirit of the Spanish workshop and the commitment to handcrafting, it shows the unremitting persistence and forward-looking vision of fashion and craft culture for generations.

while in the Jing’an area of Shanghai, take an hour to go visit the the exhibition center with its historical huge buildings to see the latest display. amazing!

Shanghai Exhibition Center was built in 1955, formerly known as the "China-Suzhou Friendship Building", and the Beijing Exhibition Hall is the same Russian classical architectural style. The location is originally the private garden of the British Jewish Hatong, commonly known as the Hatong Garden. Designed by former Soviet architectural artist Andreev, an exhibition building covering 80,000 square meters of land is built in ancient Russian style. The building faces north and south, and there is a music fountain in the building. The main building stands in the middle, the upper vertical platinum steel tower, and the main tower is complemented by the shining, golden light.

Shanghai Exhibition Center is also called Shanghai Exhibition Hall, formerly known as "China-Suzhou Friendly Building", located at No. 1000 Yan'an Middle Road, Jing'an District, Shanghai. Built in 1955, it is one of Shanghai's representative buildings, with Russian classical architectural style. Now the Shanghai Exhibition Center has removed the "iron fence", you can walk in and stay down, stroll and read, and enjoy it.

Shanghai Exhibition Center is also known as Shanghai Exhibition Hall, located in Jing'an District. The Shanghai Exhibition Center was built in 1955 and was originally called the "China-Suzhou Friendly Building". It is one of the representative buildings of Shanghai, with Russian classical architecture.

In the past, the Shanghai Exhibition Center had an iron fence. Only when there was a ticket to enter the exhibition. Last year, the fence was demolished. You can approach it at any time. I have always wanted to take a closer look. The Shanghai Exhibition Center was built in 1955. The original name is "China-Suzhou Friendship Building", just like the Beijing Exhibition Hall. It belongs to the classical Russian architecture.