Sulwhasoo flagship in Gangnam, Seoul

#familytrips2024 It's easy to look a bit frazzled and bleary-eyed while travelling, so a stop by the Sulwhasoo flagship store in Gangnam is a no-brainer, especially for K-beauty fans! My mum and I stumbled upon this classy yet understated store located beside a park and were warmly welcomed into the store by the sales associate. On the ground floor, you'll see the history of the brand on display, with the ingredients used and processing methods featured prominently. You can look at how the products have evolved over the years and of course, a trip to the store would not be complete without some sampling! There are all kinds of Sulwhasoo products available to try on the second floor, including products in their premium prestige range which are only carried in select stores. The upper floors are a lounge area for their brand VIPs. Whether you buy something or not, you certainly walk out feeling prettier! #shopping #sulwhasoo #gangnam